State the channel marketing that can be use for the frozen food industry business. State the transportation in marketing mix that suggested to use for the frozen food industry business.
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- Logistics and Assortment are functions included in one of the following elements of marketing mix. Identify the element. a) Product b) Price c) Promotion d) PlaceWhat are the modes of transport of goods available? (3marks) Give two advantages and 2 disadvantages of each mode given. (12marks) List and explain 5 factors for consideration during the selection of the mode of transport to be employed by a logistics manager. (5marks)Disccuss .briefly the common channels of distribution for the consumer goods .
- Timberland Company is one of the world's best known manufacturers of casual shoes and sports boots. For many years the company created a successful channel of distribution by managing their logistical systems that were geared to large orders sold to major department stores and retail chains. However, market reports indicated that consumers were shopping in increasing numbers at small independent retailers and boutiques for the kinds of high -quality shoes and boots sold by Timberland. Therefore Timberland faced the problem of how to service the large numbers of small retailers with their much smaller orders while still maintaining high levels of efficiency and low order processing costs. To meet this challenge, Timberland reengineered its logistical system by using modern scanning equipment to control inventory, track merchandise and handle all paperwork automatically. Discuss the differences between channel management and logistics management. Does this situation illustrate the…Why are marketing channels sid to minimize the number of transactions?Do you feel that channels of distribution and physical distribution management are sufficiently linked to warrant a combined grouping under ‘place’? Evaluate the importance of a fully integrated physical distribution system (business logistics system) to the successful application of the marketing concept within the firm. Explain the concepts of time and place utility in the context of both channels and physical distribution. How does the ‘level of service’ experienced by the customer relate to the distribution element of marketing? Use examples to illustrate the points made.