Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
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Considering all five elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season? |
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Considering all elements of the promotional mix (advertising,personal selling, public relations, sales promotion, and direct marketing), what specifiv promotional activities should the Phillies use? Which should be used off-season? During the season?
- As a possible promotional activity of our school, formulate and discuss 3 loyalty programs that will encourage all stiudents (graduates and non-graduates) to support the school’s campaign of increasing its enrollment numbers.Propose a marketing event to increase the awareness of a new recording artist and their music. You have less than $1,000 to spend and want to multiply the impact of your marketing event by using the Internet. 1.Briefly describe the marketing event to promote the new recording artist. 2.Describe how you will use the Internet to extend the impact of the marketing event.a) Explain to them the various stages of the product in the market. Discus the promotional objectives you will consider at consider at each stage of the market.
- Discuss any four situational factors you would consider in deciding the promotional budget.A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company?What comprehensive set of considerations and strategic factors should organizations meticulously evaluate and weigh when formulating their advertising budget, taking into account market dynamics, financial constraints, and long-term brand objectives?"
- Assume that you are working in the marketing department of Sunrise Biscuits (Z) Limited. The company is developing a new biscuit. You are convinced that sales promotion is the best way to launch this new product. A) Explain what the term “sales promotion” means; B) Discuss how it is different than advertising; and C) Recommend one type of consumer promotions that you believe most appropriate for attracting the potential target (university students aged 18-25) for this type of product and explain why.Streaming service, Netflix has come up with a new ad film that highlights ‘Sabki pasand wala Netflix; Apni pasand wala Netflix’.The ad has been released shortly after Netflix reduced its subscription rates by up-to 60% for India market. The ad attempts to attract customer amidst growing competition from Amazon Prime, Hotstar etc.The ad film, whose set up is based on an arranged marriage meet. One of the boy’s family member asks the girl ‘Netflix pe kya dekhti ho? In a naughty manner the girl replies ‘Hum Saath Saath hain, Hum Aake Hain Kaun’. The family is delighted to hear the reply. All this while the boy conveys the impression that he is not impressed by her choice of movies. The girl then whispers to the boy ‘Stranger Things, Money Heist aur Narcos Bhi Dekhti hoon’.The ad finishes with tag line followed highlighting the new reduced Prices.The ad film intelligently provides the range of content available on Netflix i.e. Hindi movie content for Audience in the older age group 45 and…When should the promotion be run?
- Consider a new product is launched, and you are selected as an advertising expert to promote that product throughout its Life Cycle. Please explain the following question for all the stages of product life cycle: Q.How those objectives will guide you in formulation of advertising campaign for different Life Stages of that product?List the Goals of Promotion?Indicate the type of sales promotion that a producer might use in each of the following situations and briefly explain your reasons: 1) A firm has developed an improved razor blade and obtained distribution, but customers are not motivated to buy it. 2) A competitor is about to do a test market for a new brand and wants to track sales in yes market areas to fine-tune its marketing mix. 3) A big grocery chain won't stock a firm's new popcorn-based snack product because it doesn't think there will be much consumers demand.