A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company? Multiple Choice Yes, because the sales manager is likely to have a great deal of experience in public relations. Yes, because the sales manager most likely functions as the company's marketing manager. No, because the sales manager is focused on managing the company's mass-selling effort. No, because the sales manager will likely hire an outside agency to develop company ads. No, because the sales manager is likely to be less experienced than other managers at this job.

A small pet supply company assigns its sales manager to make the strategic decision regarding what blend of promotion methods the company should use for the coming year. Is the sales manager an appropriate choice for the role in this company? Multiple Choice Yes, because the sales manager is likely to have a great deal of experience in public relations. Yes, because the sales manager most likely functions as the company's marketing manager. No, because the sales manager is focused on managing the company's mass-selling effort. No, because the sales manager will likely hire an outside agency to develop company ads. No, because the sales manager is likely to be less experienced than other managers at this job.

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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