The major pencil manufacturers: Created the adult coloring market segment with clever new product and marketing Were surprised to discover the market when they started running out of colored pencil supply Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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The major pencil manufacturers:
O Created the adult coloring market segment with clever new product and marketing
O Were surprised to discover the market when they started running out of colored pencil supply
O Were surprised to discover the adult coloring market but created coloring web sites where they
present picture galleries of customer colorings and services that transfer a customers colorings into
framed art and onto cushion fabric. the colrings
Transcribed Image Text:The major pencil manufacturers: O Created the adult coloring market segment with clever new product and marketing O Were surprised to discover the market when they started running out of colored pencil supply O Were surprised to discover the adult coloring market but created coloring web sites where they present picture galleries of customer colorings and services that transfer a customers colorings into framed art and onto cushion fabric. the colrings
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