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APPLE COMPANY My group and I care creating a Startegic Marketing Plan and the topic I have to talk about is Segmentation and Target Market  Analysis of potential customers, Segmentation of market and selection of Target Market that supports the Strategic Focus  The strategic focus topics are:  Product Innovation Branding and Emotional Connecrtion Customer experience  Ecosystem Integration  Marketing Communication and Advertising  Digital Marketing and Social Media International Expansion and Localization

APPLE COMPANY My group and I care creating a Startegic Marketing Plan and the topic I have to talk about is Segmentation and Target Market  Analysis of potential customers, Segmentation of market and selection of Target Market that supports the Strategic Focus  The strategic focus topics are:  Product Innovation Branding and Emotional Connecrtion Customer experience  Ecosystem Integration  Marketing Communication and Advertising  Digital Marketing and Social Media International Expansion and Localization

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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APPLE COMPANY

My group and I care creating a Startegic Marketing Plan and the topic I have to talk about is Segmentation and Target Market 

  • Analysis of potential customers, Segmentation of market and selection of Target Market that supports the Strategic Focus 

The strategic focus topics are: 

Product Innovation

Branding and Emotional Connecrtion

Customer experience 

Ecosystem Integration 

Marketing Communication and Advertising 

Digital Marketing and Social Media

International Expansion and Localization 

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