QUestion attached Amos is the marketing director of a multinational company. Advancement incommunication technology influences virtually every aspect of his work. Themarketing officers in his department use Facebook, Instagram, WhatsApp, andYoutube extensively to market their company products. However, the overuse ormisuse of these social media platforms has lead to information overload among thosemarketing officers.If you were Amos:Discuss the negative consequences of information overload on your marketingofficers.Suggest the measures to be taken by the top management and the marketingofficers to reduce information overload from social media usage.

The following are the negative consequences of information overload on marketing officers:…

Answered: Amos is the marketing director of a…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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