All organizations need to be aware of the impact and potential of mass media. In view of this statement discuss both the negative and positive effects of mass media to organisations. Give real life examples to reinforce your points

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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All organizations need to be aware of the impact and potential of mass media. In view of this statement discuss both the negative and positive effects of mass media to organisations. Give real life examples to reinforce your points

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