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- Critically discuss corporate social responsibility in ONEPLUS company. What do you think influences corporate social responsibility campaigns? Use relevant examples to support your discussion.Share an example of an org or brand that experienced a crisis or ethical dilemma in the last 3 years. Briefly explain the situation in your words and post a link to an article about the crisis --or, post a link to press release, video of a public statement about the crisis from the org's PR person or other key personnel on behalf of the org (e.g., the CEO). How did the org communicate about the crisis? According to the crisis best practices you learned about in this week's module, were they effective?what you would have done to prevent, manage, or resolve the situation through communication activities? please help with this discussionsafe ways enterprise is in its fifth year of operation in nairobi as a serivice delivery entity. for the past 2 yrs profits have been nose-diving.as a public relations officer explain how you would use monitoring and evaluation to get to the root of the problem
- Many consumers are wary about how their personal information (e.g., collected online via surveys, social media) might be used and whether it might be sold to third parties for marketing or other purposes. Online fraud and database breaches by hackers are also examples of ethical and legal issues that have arisen due to the explosion of consumers’ Internet usage in recent years. Recently a lot of healthcare providers have been involved in data breaches - I have received several emails stating my personal information has been attached to a data breach. How should policymakers address the issue? What barriers might they face?Give only typing answer with explanation and conclusion Strategic Marketing: Why has Social Responsibility grown over the last few years? What makes Social Responsibility an important issue for businesses?Choose a product or service that use green marketing, then respond to the questions that follow: How is Green Marketing used to market the good or service? Greenwashing is a term used to describe unethical green marketing. "Greenwashing" is the method of giving the impression that a company's products are more ecologically friendly than they actually are, according to Investopedia. Do you believe that this product or service is greenwashing? Why or why not? Visit the corporate website to learn more about this good or service. List three of the company's sustainability activities that are highlighted on their website.
- Promote a cereal bar that you have recently launched or organic olive oil to a target segment in Palestine. You should apply the different concepts, theories and tools you learned throughout this course. The following prompts should guide you in writing up your term paper: Start by specifying whether you’re promoting a healthy snack bar or a healthy food restaurant then define your targeted market: Explain how you can choose popular culture to promote your product: choose a brand name for your cereal bar or organic olive oil and/or a logo Explain what form/s of reference group influence you can apply to entice your target market to select and buy your brand. Explain how you can motivate the target consumers to buy your brand through product involvement and advertising involvement. Explain how you can use the drive theory and expectancy theory in your ads to promote your brand. How can you apply the trait theory to position your brand? Explain how you can reflect a consumption style…Products that may damage the environment, the use of sweatshop labor, and the marketing of dangerous products are examples of internal, controllable marketing issues. issues that don't even need to be discussed in ethical firms. marketing issues but not ethical issues. ethical issues but not marketing issues. none of the above.The anti-aging industry is growing at a very rapid rate. This industry has changed dramatically in recent years. The “new” anti-aging industry has replaced the old industry which really was simply promoting skin care products that promised to erase fine lines and wrinkles but whose effectiveness was questionable. Now you have an extensive variety of very different approaches to anti-aging, ranging from major surgery (such as face lifts) to minor cosmetic procedures (Botox injections, fillers, peelings, etc.). While some are more effective than others, all of them claim to make people look younger, flawless, and glamourous regardless of their age.” Discuss how the issue of corporate social responsibility (CSR) is applicable to companies in the anti- aging/beauty industry using the CSR pyramid.
- Describe the benefits and value that TOMS provides to consumers and other stakeholdersSelect a company that produces and markets Networking. What are the factors that affect the firm’s marketing environment? Identify the major environmental trends that are likely to create opportunities and ones that will present threats to this company in the decade aheadPlease Give a summary of the concept of environmental scanning