A marketing research firm was hired to measure the attitudes of Americans on banning hunting. The firm did all the sampling in front of the Bass Pro Shop. Customers were stopped with a request to fill out the survey as they were entering the store. What type of sampling was used by the marketing research firm? Do you think the results will accurately measure the percent of Americans who want to ban hunting? If not, what would you have done differently? Thoroughly explain your answer. You might lack familiarity with the Bass Pro Shop. A fast search on the internet should give you enough familiarity to answer this question.

A marketing research firm was hired to measure the attitudes of Americans on banning hunting. The firm did all the sampling in front of the Bass Pro Shop. Customers were stopped with a request to fill out the survey as they were entering the store. What type of sampling was used by the marketing research firm? Do you think the results will accurately measure the percent of Americans who want to ban hunting? If not, what would you have done differently? Thoroughly explain your answer. You might lack familiarity with the Bass Pro Shop. A fast search on the internet should give you enough familiarity to answer this question.

MARKETING 2018

19th Edition

ISBN:9780357033753

Author:Pride

Publisher:Pride

Chapter6: Target Markets: Segmentation And Evaluation

Section: Chapter Questions

Problem 1SC

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