Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions?
Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions?
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
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- Marketers make heavy use of both open-ended and closed-ended questions in questionnaires. What are some of the benefits or drawbacks of using each of these ways to ask questions?
- The
marketing research process has several very distinct and important stages that need to be followed. In your opinion, which is the most important? Justify your view on this.
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