A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is nonrival and nonexcludable Thus, the visual appearance would be classified as a public good. Suppose the college administrators estimate that the beautification Initiative will cost $2,040. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 420 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $12. The benefit of the beautification initiative, as suggested by the survey, is Because the estimated benefit is than the cost, the college administrators undertake the beautification initiative. The calculation of the benefit of the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately.

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A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and
remodeling buildings, to make the campus more aesthetically pleasing.
For the students of the college, the visual appearance of the campus is nonrival
and nonexcludable
Thus, the visual appearance would
be classified as a public good.
Suppose the college administrators estimate that the beautification initiative will cost $2,040. To decide whether the initiative should be undertaken,
administrators conduct a survey of the college's 420 students, asking each of them their willingness to pay for the beautification project. The average
willingness to pay, as revealed by the survey, is $12.
The benefit of the beautification initiative, as suggested by the survey, is
Because the estimated benefit is
than the
cost, the college administrators
undertake the beautification initiative.
The calculation of the benefit af the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each
student accurately.
Duld e ure the
Transcribed Image Text:A local college is deciding whether to conduct a campus beautification initiative that would involve various projects, such as planting trees and remodeling buildings, to make the campus more aesthetically pleasing. For the students of the college, the visual appearance of the campus is nonrival and nonexcludable Thus, the visual appearance would be classified as a public good. Suppose the college administrators estimate that the beautification initiative will cost $2,040. To decide whether the initiative should be undertaken, administrators conduct a survey of the college's 420 students, asking each of them their willingness to pay for the beautification project. The average willingness to pay, as revealed by the survey, is $12. The benefit of the beautification initiative, as suggested by the survey, is Because the estimated benefit is than the cost, the college administrators undertake the beautification initiative. The calculation of the benefit af the beautification initiative relied on the ability of the administrators to capture the true willingness to pay of each student accurately. Duld e ure the
Which of the following scenarios would cause the survey used by the college administrators to yleld misleading data on willingness to pay? Check all
that apply.
O Students believe they will eventually be charged their willingness to pay.
O Students believe that if the initiative does not happen, the funds for the initiative will not be spent elsewhere,
Transcribed Image Text:Which of the following scenarios would cause the survey used by the college administrators to yleld misleading data on willingness to pay? Check all that apply. O Students believe they will eventually be charged their willingness to pay. O Students believe that if the initiative does not happen, the funds for the initiative will not be spent elsewhere,
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