__________ _ is an extremely small image that is loaded through HTML when a recipient opens an email. Email image pixel Tracking pixel Marketing monitor device Email tracking device In the world of Mobile Apps analytics, this type of dimension provides insights into how a consumer may find a mobile app or which marketing source may have led to the mobile app. Collection Device ID Audience Acquisition This type of media allows a business to rent visibility on platforms where their potential customers are active. Social media Paid media Owned media Earned media .This type of dimension tend to illustrate social media impacts on goals that are aligned with business objectives. Cuustomer life-time value Conversions Key Performance Indicators Clicks-per-rate According to the textbook, ________ were often designed to be mobile- friendly, but users tend to access them through web-browsers. Websites Smartphone devices Organic search engines Android devices

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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__________ _ is an extremely small image that is loaded through HTML when a recipient opens an email.

	Email image pixel
	Tracking pixel
	Marketing monitor device
	Email tracking device

In the world of Mobile Apps analytics, this type of dimension provides insights into how a consumer may find a mobile app or which marketing source may have led to the mobile app.

	Collection
	Device ID
	Audience
	Acquisition

This type of media allows a business to rent visibility on platforms where their potential customers are active.

	Social media
	Paid media
	Owned media
	Earned media

.This type of dimension tend to illustrate social media impacts on goals that are aligned with business objectives.

	Cuustomer life-time value
	Conversions
	Key Performance Indicators
	Clicks-per-rate

According to the textbook, __________ __ were often designed to be mobile- friendly, but users tend to access them through web-browsers.

	Websites
	Smartphone devices
	Organic search engines
	Android devices

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