5. The new general manager of an old but recently refurbished 400-room Sheraton inner-city hotel wonders whether to follow the lead of the ITT Sheraton mission, which clearly states: "at ITT Sheraton, we are committed to being the best lodging company in the world by attracting and retaining the best employees and focusing on total customer satisfaction as the means to improving long-term profits and value for our owners and ITT". As a consequence of this commitment, ITT Sheraton s questioning traditional hotel practices, process ns structure and the Asia-Pacific Division has adopted the slogan, "There are no rules. "The GM wonders what she
5. The new general manager of an old but recently refurbished 400-room Sheraton inner-city hotel wonders whether to follow the lead of the ITT Sheraton mission, which clearly states: "at ITT Sheraton, we are committed to being the best lodging company in the world by attracting and retaining the best employees and focusing on total customer satisfaction as the means to improving long-term profits and value for our owners and ITT". As a consequence of this commitment, ITT Sheraton s questioning traditional hotel practices, process ns structure and the Asia-Pacific Division has adopted the slogan, "There are no rules. "The GM wonders what she
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:5. The new general manager of an old but recently refurbished 400-room Sheraton inner-city
hotel wonders whether to follow the lead of the ITT Sheraton mission, which clearly states: “at
ITT Sheraton, we are committed to being the best lodging company in the world by attracting
and retaining the best employees and focusing on total customer satisfaction as the means to
improving long-term profits and value for our owners and ITT". As a consequence of this
commitment, ITT Sheraton s questioning traditional hotel practices, process ns structure and the
Asia-Pacific Division has adopted the slogan, “There are no rules. "The GM wonders what she
should do.
Transcribed Image Text:Situation that Managers
Marketing Situation
must work
What Might be
What might be
done
needed
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