2. It has a close relationship with the producer 3. An independent entity who acts as an extension of the producer by representing them to the user. 4. They will then stock the goods and sell them to the ultimate end user at a profit. 5. They never actually gains ownership of the product and usually make money from commissions and fees paid for their services. 6. They seldom sell directly to an end user.
2. It has a close relationship with the producer 3. An independent entity who acts as an extension of the producer by representing them to the user. 4. They will then stock the goods and sell them to the ultimate end user at a profit. 5. They never actually gains ownership of the product and usually make money from commissions and fees paid for their services. 6. They seldom sell directly to an end user.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Question
Read and analyze the following statements. Write the type of intermediaries best described (agents, wholesalers, distributors, retailers)
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