2) Identify and explain the business strategy that the company uses to compete; analyze and explain how the company provides value to its customers and identify the customer target; identify key competitors and analyze/explain how the company distinguishes itself from its competitors; briefly review key performance and financial highlights, as they relate to either positive or negative indicators. Explain how/why, and based on what strategic analyses/frameworks, you reached these conclusions. 3) How would you answer the question - Why is this company more successful than others? (or not, if it's not more successful than others.) What are the most important factors contributing to its success that you think are critical for distinguishing its performance/success from others? How sustainable is/are the bases of that success?

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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The product is nike

2) Identify and explain the business strategy that the company uses to compete; analyze and explain how the company provides value to its customers and identify the customer target; identify key competitors and analyze/explain how the company distinguishes itself from its competitors; briefly review key performance and financial highlights, as they relate to either positive or negative indicators. Explain how/why, and based on what strategic analyses/frameworks, you reached these conclusions.


3) How would you answer the question - Why is this company more successful than others?  (or not, if it's not more successful than others.)  What are the most important factors contributing to its success that you think are critical for distinguishing its performance/success from others?  How sustainable is/are the bases of that success?

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