155) The Marionettes Company is noted for an exceptionally impressive line of Mardi Gras masks. Marionettes has established the following selling and distribution support activity-cost pools and their corresponding activity drivers for the year 2010: Activity Cost Cost Driver Marketing $30 000 $500 000 of sales Customer service 10 000 5000 customer Order execution 5000 100 orders Warehousing 5000 50 product lines Required: a. Determine the activity-cost-driver rate for each of the four selling and distribution activities. b. Under what circumstances is it appropriate to use each of the activity-cost drivers? c. Describe at least one possible negative behavioural consequence for each of the four activity-cost drivers.       156) For each of the following activities identify an appropriate activity-cost driver. a. machine maintenance b. machine setup c. quality control d. material ordering e. production scheduling f. warehouse expense g. engineering design

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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155) The Marionettes Company is noted for an exceptionally impressive line of Mardi Gras

masks. Marionettes has established the following selling and distribution support

activity-cost pools and their corresponding activity drivers for the year 2010:

Activity Cost Cost Driver

Marketing $30 000 $500 000 of sales

Customer service 10 000 5000 customer

Order execution 5000 100 orders

Warehousing 5000 50 product lines

Required:

a. Determine the activity-cost-driver rate for each of the four selling and distribution

activities.

b. Under what circumstances is it appropriate to use each of the activity-cost drivers?

c. Describe at least one possible negative behavioural consequence for each of the four

activity-cost drivers.

 

 

 

156) For each of the following activities identify an appropriate activity-cost driver.

a. machine maintenance

b. machine setup

c. quality control

d. material ordering

e. production scheduling

f. warehouse expense

g. engineering design

 

 

 

 

 

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