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Make competitor analysis (pick 3 competitors for current period ) for BeatBox beverages.
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- Explain thoroughly who is dutch lady UHL full cream milk target market? what customer needs are satisfy from Dutch lady UHL full cream milk.s Help Last edit was seconds ago 11 BIUA 1 Question 1 a) Explain the concepts of a marketing mix and why companies must alter their marketing mix? b) Use examples to show how company changes its marketing mix to adjust the uncontrollable external environment. MAR 11 tv MacBook AirCreate a demographic segmentation, psychographic segmentation, geographic segmentation and behavioral segmentation for Netflix.
- Market Positioning is an essential practice by all professional marketers. Understanding the perceptual map which helps managers display the perceptional locations of how customers view their offerings and those of its competitors. Recognizing the power of "market segmentation positioning" give an example of how a specific product has been "repositioned" in the marketplace for decades to come since the Global Pandemic of 2020. Defend your answer.How has the competitor of Walmart, TARGET use market segmentation? Such as geographic, demographic, psychographic, and/or behavioral segmentation please explain not the definition, why is it that TARGET use some or all segmentations?. Do you think the following market segmentation criteria listed below bring market opportunities to some product marketers? Are these segments viable for certain products? If so, identify them. Also, identify some leading brands currently positioned for people in these segments : People who are into fitness and working out and believe in total fitness lifestyle. Online shoppers who tend to be more affluent than average when compared to those who are online but don’t shop
- Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.Factors Influencing Customer DecisionsProvide a detailed profile of your target segment using at least three (3) of the following categories: Geographic characteristics: Personal and demographic characteristics: B2B/organizational buying considerations:Using the segmentation bases you’ve just read about, segment the U.S. footwear market. Describe each of the major segments and subsegments. Keep these segments in mind as you read the next section on market targeting.