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- According to the Boston Consulting Group, marketers may classify their products as all of the following except A. cash cows. B. cash pig. C. dogs. D.stars. E. question marks.2- Why should marketers focus on the needs and wants of customers? a. because wants are more specific and satisfying them makes customers happier b. all available choices are correct c. because although we have similar needs, we have different preferences d. because wants are different between customers even if we have similar needs10. What specific issues do marketing strategies help marketers determine? A) The goals the marketing plan intends to accomplish B) The marketing objectives of what the marketer will accomplish C) The mix of goods or services to fill a customer's needs or wants D) The marketing activities a business will use to achieve marketing goals E) The features that will differentiate a product from competitors
- The objective and subjective attributes of a brand that consumers use to compare different products and brands are referred to as Select one: a. temporal states b. evaluative criteria. C. antecedent states. d. the consideration set. e. information sources. Your answer is incorrect. M O O DELLdentify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.Develop a response using the following to guide you: Identify a product/service of your choice. Provide the description of your product (at least 250 words) and market (at least 250 words). Identify your segment, target market, and positioning strategy (at least 250 words). Develop a SWOT analysis with at least four points for each dimension. Develop a PESTLE analysis with at least four points for each dimension. For any information you reflect within this assignment, ensure a citation. You must include at least six (6) academic sources for this assignment. If possible, use resources outside of the USA and include perspectives from different countries, contexts, and cultures.
- 1 It is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer values of management is known asIf a consumer is at the point where she asks the opinion of friends, reviews customer ratings, and pays close attention to advertising about a product she’s thinking about purchasing, she’s likely in the _______________stage of the buying decision process. A. information search B. problem recognition C. postpurchase behavior D. evaluation of alternatives E. purchase decisionMarket segmentation can be best described as the process of Select one: O a. turning marketing plans into marketing actions to accomplish strategic marketing objectives O b. dividing a market into distinct groups of buyers who have different needs, characteristics, or behaviors, and who might require separate marketing programs O c. assigning specific human attributes to a given brand O d. evaluating each market segment's attractiveness and selecting one or more segments to enter
- Market research experts understand that a sizable sample will be more accurate than a small one, but use consumers’ bias to advantage of their clients: Four out of five dentists surveyed recommended sugarless gum for their patients who chew gum.” without mention of the exact number of dentists involved in the survey, the results of the survey are meaningless, if only five or ten dentists were surveyed, the size of the sample size would not be generalizable to the overall population of dentists. This paragraph implies:In marketing, we segments the market because product can't be all things to all consumers or it is possible for a particular product to b e appealing to all kinds of market because : Group of answer choices a. sense of individuality b. available product varieties c. Consumer preferences d. consumers have unique needs and desires or heterogenous in nature1. To assess the position of a particular brand in the marketplace relative to the competition, a company would conduct A.a consumer segmentation study B.concept development research C. a competitive product study D. brand awareness research 2. The systematic design, collection, recording, analysis, interpretation, and reporting of information pertinent to a particular marketing decision facing a company is A.marketing intelligence B.marketing research C.buyer behavior research D.concept development research