List three companies that would be considered to be in an oligopoly. How much was spent by each of those three companies in 2018/2014 on advertising? (p. 273/278) In millions or billions of dollars annually?
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- No. 3: Many cosmetics company advertise their products with glamorous models as agents. The implicit message is to create an association between their products and beauty in minds of consumers and projecting beautiful models as more successful. This trend has put many psychologically weak people under stress. Do you think it is ethical to portray beauty as the only outcome of cosmetic products? What reasons other than glamor can be used in advertisements for attracting people for buying and using cosmetics?4) Currently, David Chow is employed by a firm that conducts marketing research and creates ads for other companies that target and promote their products to the right markets. Who is David’s employer? A) a financial intermediary B) multinational company C) a marketing services agency D) a resellerQ4: What key factors underlying the success of a direct mail campaign?
- Adoption is an individual’s decision to become a regular user of a product. The consumer-adoption process is followed by the Consumer-loyalty process, which is of concern to marketers. 4.1 The article states that, smoking is habitual and consumers show high brand loyalty. With reference to BAT’s new product offering (vapours or nicotine tablets), discuss the foregoing statement with the aid of the Consumer-Adoption Process model.1. Discuss advertising collective influence. What is the nature of this influence and how has arisen?Topic 1 â Targeting Vulnerable Consumers Some marketers target vulnerable groups by their ads. Vulnerable groups are consumers who are unable to make prudent purchasing decisions due to personal or situational influences. This may include children, elderly, homeless and disabled people.a) In your opinion, should Marketers target these groups?b) Should the type of product marketed be an issue?c) Share with us one commercial that you think violates ethics and justify to what extent the commercial is unethical.
- Big Bang or Big Bust: Marketing Bulletproof Products for Children 1. Do you categorize advertisements for bulletproof backpacks for kids as ethical or unethical? Discuss the rationale for your viewpoint. 2. Are there conditions for which fear-appeal advertising campaigns are appropriate? Explain your answer by providing examples. 3. To what extent is the marketing and advertising industry responsible for ensuring ethical standards of advertising are defined and implemented? 4. To what extent are marketing and advertising agencies responsible for ensuring ethical standards of advertising are defined and implemented? 5. To what extent are marketing and advertising professionals responsible for ensuring ethical standards of advertising are defined and implemented? 6. Should Michelle accept the job offer as a marketing employee at a company that sells bulletproof products for children?Explain what is product placement?2. You are to cite two (2) examples of recent product placements that you have seen on your local television, cableor at the cinema (do not cite examples from the textbook or copy those sourced from the internet).3. Identify and explain two (2) consumer behavior theories that can be applied to explain the use of productplacement by marketers.4. Discuss four (4) argument for marketers’ use of product placement and four (4) argument against marketers’ useof product placement. Your argument should address both practical issues (product sales) and ethical issuessurrounding the use of product placement.f. how can marketers ensure that their marketing communication is ethical, transparent, and in compliance with industry standards and regulations?
- 1. Since lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not. 2. Find other examples of marketers creating controversy by promoting culture-based products that could be viewed as inappropriate by others outside of that culture. A Unilever brand in Thailand ran into some problems with one of its promotion campaigns, the "Citra 3D Brightening Girls Search." Citra Pearly White UV Body Lotion is marketed as a skin-whitening product. Skin whitening is popular in many Asian countries because lighter skin color is associated with higher economic status. However, this belief is not created by marketers. Anthropologists point out that Asian cultures, and Thailand in particular, have long histories of associating darker skin tones with outdoor peasants and field workers and lighter skin tones with higher socio-economic status. Citra s advertising was criticized because…Analyze any modern commercial (made in the last 5 years) please send the link to the video as well 1. What bias is present? 2. What are the inherent values, beliefs, and assumptions associated with the commercial? 3. Why are they included? 4. How do they contribute to the impact of the commercial? 5. What is the ideological message (can be more than one) in the commercial? 6. What are the impacts on the individual? 7. Outline how the use of images, language, symbols, and colour contribute to these messages 8. Outline how the appeal to human needs contribute to these messages 9. Beyond your commercial, how does your commercial shed light on society’s current ideals and/or social practices? 10. What other concepts might influence our interpretation of this article? Are there other social theories/concepts that can be used to further dissect the media piece? 11. Reflect on your strengths and areas of improvement as a media interpreter. How could this analysis process better prepare you…Consider all the diet products that are currently advertised on televisiontoday, including weight-loss supplements, weight-loss programs, andfitness equipment. Do you believe that some of these ads overstatewhat the product or service can actually do? Do you think any of theseads are actually deceptive or puffery?