1. What does the commission of a new distribution centre for Takealot indicate about the organisation’s growth in South Africa? 2. Takealot’s core business model operates off an e-commerce platform. Discuss ecommerce and argue the importance of e-commerce in warehouse management in relation to Takealot.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Takealot to open massive new distribution centre in Cape Town in 2022

Takealot 
Property developer Atterbury says that construction is underway on a new distribution centre (DC)
for online retailer Takealot in Cape Town, expected to launch in August 2022.
The 24,000 sqm facility consists of 22,000 sqm of warehouse space and 2,000 sqm offices, designed
to provide Takealot with expansion options to add an additional 50,000 sqm of warehousing to the
initial phase.
“The new Takealot DC is designed for sustainability and will feature a dedicated solar PV installation,
energy-efficient lighting systems, a rainwater harvesting system and water-saving xeriscape
landscaping. The cross-dock facility will provide clear racking height of up to 18 metres and
specialised floors,” Atterbury said.
The developer said that a 6,700 sqm Takealot Customer Collection Centre – which includes
expansion opportunities with the potential to grow to 17,000 sqm – is also under construction at
Richmond Park. “The Customer Collection Centre will be ready for Takealot to begin trading in
March 2022,” it said. The new DC, located in Richmond Park’s northern precinct, will be less than a
kilometre from the customer centre in the retail-focused southern precinct of the park.
It is also a couple of kilometres from the Takealot large logistics centre in nearby Montague Park,
reinforcing the online retailers’ presence in the area, Atterbury said.

1. What does the commission of a new distribution centre for Takealot indicate about
the organisation’s growth in South Africa?

2. Takealot’s core business model operates off an e-commerce platform. Discuss ecommerce and argue the importance of e-commerce in warehouse management in
relation to Takealot.

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