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- Explain the three-stage model of service consumption. Provide an example to support your discussionGive typing answer with explanation and conclusion Which of the following offer the greatest service, including assistance from staff and enjoyable shopping experiences? Group of answer choices Convenience stores Supermarkets Department stores Warehouse showrooms Discount stores2. In what way services generally considered more difficult to market ? Cite one reason or attribute and explain how marketers address the problem.
- Enumerate and briefly explain factors affecting the service expectationsThink/envision a certain transaction you experienced (food chain, purchase product, supermarket, dep. store, any experience of service render) Recall the most unforgettable service transaction you experienced. (Funny, disappointing, inspiring, or any unforgettable feedback feeling) Write down your experience (concise). Define Service Marketing from your experience.Which of the following products or services must typically be provided by traditional and not by Internet marketing channels? Multiple Choice car rental reservations software orthopedic surgery music education
- What are the four main purposes service environments fulfill?The American Marketing Association defines services as - “Activities, benefits and satisfactions which are offered for sale or are provided in connection with the sale of goods.” It is the action of doing something for someone or something largely intangible tends to be an experience that is consumed at the point where it is purchased and cannot be owned. A person could go to a bank one day and have excellent service, and then return the next day and have a poor experience. This part discusses the special issues concerning the marketing of services. Explain the Four unique characteristics of services and give Four strategies to overcome each characteristic.Which of the following could a retailer of flat screen televisions offer as supplementary services? Financing Installation In-home consultation After-sales service All of the above Which of the following types of value are NOT provided by services? Time Experiential Place Problem generating Form
- Recommend which approach would do the best job of ensuring a steady, predictable stream of revenue from customers. From managing information systems 15th edition by laudon chapter 4 dicussion questions1. How can you distinguish product,service and, experience? 2. In what way services generally considered one more difficult to market? Cite one (1)reason or attribute and explain how marketers address the problemsUtility is composed of the following components except... Multiple Choice O inconvenience. consumption utility. price. customer loyalty.