1. Successful low-cost competitors reap above average industry profits by Lowering costs less than lowering willingness- to-pay. Lowering costs the same as lowering willingness-to-pay. Lowering costs more than lowering willingness-to-pay. Lowering costs without consideration of willingness-to-pay. 2. Decreasing a competitor's power of imitation is critical to sustaining competitive advantage. TRUE False 3. Some companies achieve greater profits than their industry peers with lower revenues. TRUE False

1. Successful low-cost competitors reap above average industry profits by Lowering costs less than lowering willingness- to-pay. Lowering costs the same as lowering willingness-to-pay. Lowering costs more than lowering willingness-to-pay. Lowering costs without consideration of willingness-to-pay. 2. Decreasing a competitor's power of imitation is critical to sustaining competitive advantage. TRUE False 3. Some companies achieve greater profits than their industry peers with lower revenues. TRUE False

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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