The vice president has estimated that this change would bring in at least Php5 million per year in added revenue with little additional expense. How would you respond to this request? Do you think that people are more cautious with the use of information now that the Data Privacy Act is in place in the Philippines? Explain your answer
The vice president has estimated that this change would bring in at least Php5 million per year in added revenue with little additional expense. How would you respond to this request? Do you think that people are more cautious with the use of information now that the Data Privacy Act is in place in the Philippines? Explain your answer
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
Related questions
Question
- You are the Chief Privacy Officer of a midsized manufacturing company, with sales of more than
Php250 million per year and almost Php50 million from online sales. You have been challenged by
the vice president of sales to change the company’s website data privacy policy from an opt-in policy
to an opt-out policy and allow the sale of customer data to other companies. The vice president has
estimated that this change would bring in at least Php5 million per year in added revenue with little
additional expense. How would you respond to this request? - Do you think that people are more cautious with the use of information now that the Data Privacy
Act is in place in the Philippines? Explain your answer
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