One of America’s biggest problems can be a great market to make money. What problem? Obesity, almost 68%of all Americans are obese. 68% of 320 million of America’s people means 200 million people in America are obese, according to FRAC.com. A market with 200 million people is a big market to take over. That’s exactly what Weight Watchers tried to do through their new super bowl commercial. Weight watchers are a business that helps people lose weight. They are the world’s leading provider of weight management services. The market audience can include ages from 18 to 65 years old. Weight watchers commercial tries to motivate, educate, and convince their audiences to buy the service. Weight watchers Super Bowl commercial explains how this commercial uses words, sounds and images that influences an audience to purchase their service.
The commercial acts out how your brain acts when it’s on donuts and cheeseburger. It makes audience realize the temptations of junk food in first person which makes the audience feel relateable. The commercial starts with a voice over saying”hey, you want to get baked?” which makes an audience think twice about what he meant. While the voice over is starting the commercial, there was a match that got light up and creating a fire just like someone would in there commercial kitchen. This continued to a short pause which makes the audiences think about what the voice over was asking. The fire in the beginning of the commercial helps the audience stay
Advertisements are created for the purpose to persuade viewers, whether on television or Youtube, and after I have had the chance to analyze some advertisements, I really thought that the McDonald’s Sweet Chili Sauce commercial was the best one in terms of the impact on the audience. For example, the commercial opens up to a man walking up to a local McDonald's not knowing what to expect ,and walking in the McDonalds to discover many happy, talking customers enjoying the new McDonald’s Sweet Chili Sauce. Also, it was also mentioned the sauce was only available for a limited time, and is also a regular time food the Winter Olympians enjoy. Furthermore, the advertisers used so cleverly hidden advertisement techniques that also added to persuading
First, the subject of the commercial deduced after watching it is one, which cannot be ignored. Almost everyone was affected by the September 11 attack and paid attention to any opportunity that shows respect for the victims. Secondly, the audience only realized that it was an advertisement at the end of the commercial when the company logo is shown. But more influential is the use of rhetorical appeals.
That commercial entertains and persuades you, the actor talk loud and pronounce everything really outright.Jeremiah was played by the well known actor Adam Driver and was talking about the Superbowl. The cowboys that got shot still talked in the same tone after they died and they fell over really comically.The set falls down and makes for some pretty cool visuals.Then when the screen cuts to black and shows the message "" You ruin LIVE
Today, in our fast-paced world of modern America, the availability of inexpensive, cheap processed food and drink is overwhelming. We have quickly become the most obese nation on the planet by simply allowing companies to lower nutritional value, raise sugar quantity, and increase fat and calorie percentages to an astounding amount. We as a nation buy into these consessions because of three main reasons: low price, convenience, and massive availability. Because of this, eating healthy is seen to be expensive, time consuming, and daunting. This is the opposite of what we need here in America. Big name companies spend billions upon advertising their sugary, fat-gushing products. When in reality, we should restrict the abundance of adverts, plastered all over major cities, social media, and television. We need to start taking a
The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.
To me, this commercial wasn’t just an advertisement. It was something that moved me. It explained the feelings I have towards athletics and put them into words. It was something I related to because I felt like I was talking to my future child.
I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell’s new breakfast menu. The commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like Taco Bell’s breakfast items. All the gentlemen in the commercial participated in a focus group where they got to try the product first before giving their opinion. It was kind of like getting word of mouth advertising the way the commercial was set up. I found it amusing because Ronald McDonald is the name of the mascot of McDonalds which is in competition with Taco Bell. This was a marketing concept not an accident and it is pretty clever.
“Come on! It’s simple, just get up off your butt and stop eating so darn much,” a common phrase used when with addressing modern obesity. Yet, this fairly recent epidemic continues to plague and destroy around 93 million Americans (The Issue). Although, with Michael Obama’s “Let’s Move” Campaign making a head wave, the hope for a healthy tomorrow has been restored in the hearts of many Americans. Along those same lines it seems that these days you cannot turn on the TV or Radio without seeing an ad for this Gym or that weight lost supplement. Such items and services also suggest that we as individuals can exercise and never worry about the big, bad condition known as obesity. With all these resources,
The United States of America is nation that is known for its romance with guns and food. Not the most glamorous idea to be known for but in a way the comical characteristics fit the ever growing nation. Yet this obsession with the greasy, cheesy, and always supersized holds a much grimmer reality. Obesity in America is through the roof with 36 percent of American adults being classified as obese. This alongside the rapid growth of childhood obesity has created a love for shows about weight loss and health like those of “The Biggest Loser”. These inspirational shows help to show that “it” can be done, the seemingly impossibility of losing the hundreds of pounds that need to go. Though the shows are inspirational and entertaining, they are dangerous for all of the people who have lost all this weight disillusioned that they can keep it of, furthermore the
The special effects help to create something that is eye-catching or that makes the audience want to try their product even more. The Doritos half was using fire to over-exaggerate the heat of their new item, Doritos Blaze. They also used Peter Dinklage to add to the wow factor with the special effects. In the Mountain Dew portion they used a contrasting element, ice, to go along with their new product, Mountain Dew Ice. They also used Morgan Freeman with a much higher voice than usual to make the commercial fun to watch and
time, work, and detail go into these commercials to get the most out of them. Some companies spend millions of dollars producing their commercials. The companies try to persuade people to buy their product. Some companies commercials have more effectiveness than others, thought almost all get more attention after. Companies work really hard producing these commercials, and making them perfect for people to watch so they can persuade them to buy their product.
Obesity has rapidly emerged as a serious health issue in America. The cause of obesity results from America’s social injustices. Today, food advertisements are in all places promoting an unhealthy lifestyle. Considering the great expense of healthy foods, low income families can barely afford fruits and vegetables. These two factors contribute to the increasing obesity rate in the United States. Unfortunately, it has taken an excessive amount of Americans to become obese for America to become aware of the issue and take action. Although obesity is still an increasing problem, America is fighting to reduce the number of obese citizens. As a result of low income and the media advertising unhealthy lifestyles, America is in the midst of an obesity epidemic.
The Weight Watchers advertisement, “All You Can Eat,” expresses the view that the food industry has taken control of people’s eating habits, and it encourages the audience that, with the help of Weight Watchers, they can take back control.
Many Americans are trying to lose weight. In fact, the weight-loss industry makes about $20 billion
The message conveyed through the advertising appeals influences the purchasing decisions of consumers. In this case, the advertisement was aired by Carl’s Jr fast food restaurant to advertise their new “all natural burger”. It was aired during the Super bowl because majority of the audience, men and woman, are watching the game. And it makes it easy for them to put their product out because most people that watch the Super bowl just watch the commercials.