Advertising Appeals Aim For The Audience

For years turning the page in a magazine, or clicking on a new link in your browser, the first thing that appears is commonly an advertisement. Now imagine it’s a couple engaging each other in a very sexual way. Would this steal the attention and make you consider what the advertisement is for? Since the beginning of multimedia there have been advertisements, displays that are used to promote products and services to a wide range of audiences. The conflict of how to sell certain products has always been a struggle, however deciding how to properly place, and use the intended product in a way that would convince the audience and others to purchase or want to purchase the subject. An example of this strategy is the “Ultimate

If you have ever watched television, you will have seen the multitude of commercials that air every thirty minutes or sooner. Advertisements are ways in which businesses sell their merchandise. Although advertisements are used to sell products, they may be selling more than just the product and could be influencing the audience in unintended ways. In this essay, I will analyze food advertisements frequently shown on American television. The one I chose was a commercial on youtube for Red Robin in which a lady was eating a burger. This may not seem like much, but there are many unintended messages within the commercial reflecting

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

The main purpose of commercials and advertisements is to persuade the viewer to purchase the product that is advertised, but not all commercials are successful in this endeavor. Companies, such as Budweiser and Kleenex, appeal to the viewers’ ethos, logos, and pathos in order to influence them to buy the advertised product(s). In order to appeal to each of the categories, companies use different tactics to catch viewers’ attention. The use of ethos, logos, and pathos can make or break an advertisement based on how it is being used.

Advertisers around the world face one of their biggest challenges today which is to be able to break through the massive amount of commercials and advertisements that people see each day. The average person is opportuned to see about 2,500 advertisements each day. These advertisements can be from a commercial about a detergent that makes your cloth smell really good after washing it to another commercial that is about people seeing you as a celebrity because you are driving a certain brand of vehicle. So how can these advertisers differentiate themselves from the other commercials that you see everyday? They simply use sex. Sex in advertising can be defined as the use of any type of sexual imagery to draw the interest of the consumer to buying a particular product or service.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

In the article “Types of Messages Appeals”, author Michael R. Solomon talks about four types of major replacements to communication. Firstly, he mentions about “Emotional Versus Rational Appeals”. It focuses on the consumer’s need for practicality and functionality in products. These advertisements help consumers to understand the benefits that associated when they purchase the products. For example, the Crest Pro-Health company shows benefits for customers, so they can pay attention and more likely to buy the product. Secondly, Solomon talks about sex appeals. Although sex appeals capture attention, it seldom promotes product consumption. Nudity advertisement has different result about making consumers buy products. In addition, a female

Do not ever underestimate the persuasive influential power, of gorgeous women with more cleavage, or the power of a gentleman with a muscular body, to increase the consumer’s consumption. Tom Reichert in his book “The Erotic History of Advertising” emphasizes the idea that sometimes this frequent use of the sex sells technique increases some consumer interest and builds a strong brand identity (Reichert). In fact, Sex was used to advertisements since the 1900’s when the tobacco companies used some erotic images on their cigarettes’ boxes (o’bar). If there is more effective way to increase the consumer purchasing power and make a higher brand recall, in an appropriate way, such as humorous ads; why do marketers

Next the camera zooms out and we see the door opening and a Green M&M

In advertising, sex is the use of provocative imagery and erotic messages that are specifically designed to gain interest in a particular product. Typically, in ads beautiful women or handsome men are used to lure in the viewer or consumer. A McDonald’s ad from 1977 focuses on selling their product using a family oriented scene. Forty years later, Burger King releases an ad that focuses more on oral sex and degrading women. This illustrates that women have gone from being nurturing figures to sex symbols in advertisements.

Advertisement is all around us. Every day we are exposed to hundreds of advertisements trying to sell us everything from cellphones to milk. The key to sales is to make the potential buyer desire things he/she does not necessarily need. And, in order to make us want these things advertisement agencies appeal to our desires. For most male buyers this involves the usage of attractive females displaying a product, drawing the male gaze to the advertisement in hopes of keeping their attention long enough for them to decide they need that product. For female buyers, advertisers appeal to their desire to be the attractive woman in the advertisement. But most of all, the key to getting a person to buy something is to make them look, no matter what. Humans have an inherent desire to look. This is called scopophilia. Laura

“ads feature provocative images of well-defined women (and men) in revealing outfits and postures selling clothing, alcohol, beauty products, and fragrances. Advertisers such as Calvin Klein, Victoria’s Secret, and Pepsi use these images to cultivate a ubiquitous sex-tinged media presence” (Reichert,2002 pg. 242).

First of all, Guess Seductive advertisements target adult females by picturing a flawless, beautiful female. The advertisement shows a black and white picture of a female who is topless, and the only material covering her is a

First of all, Guess Seductive advertisements target adult females by picturing a flawless, beautiful female. The advertisement shows a black and white picture of a female who is topless, and the only material