Marketing Plan – Hair Care Salon ‘Looks’ By: Abstract: Marketing is one of the most important aspects of a business. According to Peter Drucker “There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customers so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available.” (Peter Drucker, Marketing Management, Philip Kotler). In this report, we have planned to market the service ‘Hair care’ by opening an Hair Salon in Silver spring, USA. We have analyzed different marketing …show more content…
One of the most famous film festival i.e. Silver docs Documentary film festival is held every year in the month of June. Silver Spring also organizes Silver Spring Jazz festival which is one of the biggest musical festival which attracts more than 20,000 people. This festival is held on the second Saturday in the month of September. It also hosts American Film Institute Silver Theatre and culture, which showcases American as well as different foreign movies. Silver Spring is one of the major area of Montgomery County, the revitalization of Silver Spring has beckoned diversity of people wide variety of ideas. Thus, Silver Spring had a wide variety of culture. SLP02 7. COMPETITIVE ADVANTAGE ANALYSIS SWOT Analysis : Strengths : * Location, centrally located * Well-trained employees with excellent styling, hair care skills * Customer focused business practice * Wide range of services * Low cost * A powerful strategy supported by competitively valuable skills and experience in key areas * A strong financial condition; ample financial resources to grow the business * Product innovation skills * Wide geographic coverage Weakness : * Lacks brand equity as it is a new entrant in the market * Large cost involved in starting up the business as cost of living is very high * Fashion and trends changes in a very fast pace, so LOOKS has to keep itself updated with the upcoming
Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have
Marketing is often thought of as advertising and selling, but marketing encompasses more than just selling a product or service and advertising it to entice customers to make a purchase. Perrault, Cannon, and McCarthy (2009) defined marketing as "the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business
Being a marketing student we should be able to know the importance of marketing in every consumer we could encounter once we have a degree and will be dealing on the corporate world. Although marketing has been misunderstood that it’s all about selling but marketing is about satisfying the needs and wants of a consumers. The marketing has been the main factor in a business, if no one knows how to advertise, promotion and in sales it will be hard for a company to be recognized in the business industry. Marketing also help to boast the economy of a country it’s encourage many business to take risk to invest in a country and it reflect to a country if it can compete to other countries by importation and exportation. In marketing it helps a
Downtown Silver Spring is home to a wealth of music and cultural festivals such as the Silverdocs documentary film festival every June. The free Jazz Festival, held in September, is the largest event of the year as it usually draws more than 20,000 people to the downtown area. Silver Spring is also home
Marketing is an important tool for any business. It is how a company makes their product known to the public. Without marketing, the consumers will either not know that the product even exists or will not know all the applications of the product; who makes it, what it is and what it is made from, when came on the market, where it can be purchased, how it can help the consumer and why the consumer should even purchase the product in the first place. According to Tom Ash, Marketing is the process whereby demands for products, services and ideas are anticipated, managed and satisfied (2011).
(Toolkit.smallbiz.nsw.gov.au, 2015)Marketing is integral to the success of a business, large or small, with its primary focus on quality, consumer value and customer satisfaction.
I lack the necessary knowledge needed regarding the operations of the salon, as well as lack experience regarding men care and the products the salon provides to customers. Training provided by the seller will provide me with the insight needed to operate and manage the salon so that it continues to be successful. I do not have experience working in a salon environment. Training provided by the seller will assist me in providing exceptional service to the customers and increase my knowledge regarding the products so that I can increase sales. Training plays a major role at Gentlemen’s Top Option for all employees so that they can improve their skills, improve business practices, and meet the grooming needs of their customers. (Gentlemen's Top Option, 2015) Training from the seller is a necessity, not only so I can manage the salon effectively, but also so I am capable of meeting the customers’ needs and provide them with great customer
Marketing is very important to the success of a business. Before people can buy a product or service they have to know about it. However, marketing entails more than just letting people know what your company has to offer. Throughout this paper, I will define marketing, offering my personal definition as well as more formal definitions from other sources. Furthermore, I will explain to the reader the importance of marketing to organizational success giving real world examples in support of this explanation. The field of marketing can include many things. I believe, however, the most important thing which it should include is communication with customers as to the value and benefits of using that particular company's products
Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.
Marketing is a management function which involves creating, communicating and delivering value for an organisation’s customers (Kotler, Brown, Burton, Deans & Armstrong (2010). Although many earlier academics define marketing as merely a process of satisfying customer needs in order to gain profits, more recent developments of the definition include its inherent connection with delivering superior value to customers in order to maintain ongoing relationships (Webster, 1992).
Various people would think marketing would not be key within businesses, however, businesses require customers so that revenue can be generated and they can branch out to different countries. TV advertisements along with commercials and posters are used by companies so customers can see what they are offering. In addition, countless hours are put into finding target audiences and board meetings where concepts can be formed and distinguished. Marketing has shown to be a key factor in businesses but does not compare with the supremacy that human resources and finance embrace in the organisation.
Marketing involves advertising, selling and delivering products to customers. It is the activities carry out by the company to gain customer and maintain a good relationship with them. (Investopedia, 2018)
Marketing is perhaps the most important activity in a business because it forms the communication bond between the customers and the company, and it’s a key aspect of communicating the value of the product.
The primary target market for Beauty and Beyond would be women of all ages interested in pampering themselves at a reasonable price, with a luxury feel. When opening this company I plan on focusing heavily on the price point of all services provided to the customer and making sure they are affordable to the everyday American. I also plan on making sure that the salon is located in a location centrally located in the city so that it’s just as accessible to suburban America, as it is to the customers who may live closer to the inner city. When it comes to my primary market I plan on making sure to focus on the fact that it’s a one stop shop saving time, and providing convenience to the customers which is something I know moms would appreciate, along with customers who like to create a day out of grooming.
In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and