Tesco Marketing Strategy

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Marketing is a very unique process that enables limitless methods or variations for an entity to appeal to a particular target market as well as to deter from a particular market. Marketing is used in more than just business; The kinds of clothes an individual wears and the attitude a person portrays can be used to market him or herself to the public for many reasons: Maybe to attract a woman a man is attracted to, possibly to impress the president of a company a person is interviewing for, and even to just create a base of his or her character in which other people will judge him or her by. Marketing is everywhere from the business side of the spectrum to relationships people have

For this Outcome I was split into a small group of people within my class and was asked to prepare a PowerPoint presentation of no more than 10 minutes addressing the various elements of the marketing process and the benefits and costs of a marketing orientated business giving examples. (PowerPoint presentation attached and notes)

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s.

Tesco s objectives are to provide customers with great value at competitive prices, communicate with and meet the needs of its customers, develop its employees ' talents and reward them fairly, work with suppliers to keep quality high and prices low, be involved in the national discussion regarding food safety and production issues, support the communities in which it participates, and make a profit. Tesco aspires

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

The strategic planning is considered as a management tool that is remarkable factor in many organizations (Abdallah, 2013, n.d.). It is only used for single idea with nay management tool i.e. to support organizational associated to do better job. It is usually concerned to regulate the direction of an organization in response to altering environment, ensure the members working toward the similar goals, and to focus on organizational energies to measure activities (McBain, et al., 2012, n.d.). However, strategic planning is well organized effort of an organization to make its basic actions and decision that guide and create what an organization, why it does, and what it does in future. It is also defined as it is an ability of the manager to accomplish the planned goals of an organization along with management quality. Nowadays, individual development is necessary aspect because it is a planning procedure by the help of which the managers gain knowledge and leadership skills to accomplish long term goals of an organization (Lowe, et al., 2012, p.1021). The researcher of this report has chosen the Tesco organization which one of the world’s largest retailer sector in current days. It is employing more than 326,000 people, functioning around 2,318 stores, and one of the major food retailer companies. It is also running Tesco.com website to provide online services for their customers. Its major market was estimated in the UK where it is operating four banners of

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

Each organization requires different strategic planning, as there is no single strategic planning model that suits all organizations. Every organization has to develop model of strategic planning according to its own development, its nature of business and as per their own planning process. These models provide an extent of options on the basis of which different organizations might be able to select an approach and initiate to grow their own strategic planning process. Any organization might select to combine the models suitable to their planning process, for example, they can use a Basic model to recognize strategic issues and aims, and then they can select an issues-based model to develop approach to initiate the issues and grasp the

After two years Tesco introduced their loyalty program with steady growth, Tesco moved to another marketing strategy, which is Tesco Direct and Tesco.com. Tesco Direct is a platform to sell home electrical, sports, beauty, toys, entertainment, books, etc. The positioning and message in the main page of Tesco Direct (Figure 1.0) is very clear and significant. When viewer click into the organisation’s website, the first sight is fall on the homepage. Homepage can decide how truly the viewers are engaging with your page. At the homepage site of Tesco, viewers can see different kind of seasonal promotion items. This can grab the attention of viewers, to attract them to stay in their site for longer time. If the homepage is interesting and informative enough, the viewers will visit the website more frequently. Online loyalty will be formed if the viewer think that the website is worth to pay a visit, it could be kind of habit.

Tesco company has become increasingly aggressive in the last few years as the company increased its market share steadily but it remained a constant distance behind Sainsbury's. This shows that Tesco is looking to build on its leadership by constantly working to ensure that it is maintained. However, one of Tesco's key weapons in the battle for retail supremacy has been its Clubcard loyalty scheme and the subsequent launch of the Clubcard Plus debit card. These have shown Tesco taking a clear initiative and then building rapidly on its advantage. One footnote to this is that loyalty cards should be seen as a longer term marketing tool since they enable retailers to learn more

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and