1. Describe strategy and the 4 generic strategies in the context of the case company (Tim Horton)
- Business Model: The Company’s main business is franchising and collecting royalty revenues from Tim Hortons restaurants located in Canada and the USA. The franchised restaurants serve a broad menu of drinks (premium coffee, smoothies, tea, espresso-based hot and cold specialty drinks) and food (fresh baked goods, classic sandwiches, wraps, soups, prepared food) (Tim Hortons: Annual Report, 2012).
- The General Strategy in Canada (Tim Hortons: Annual Report, 2012):
Improve guests’ experiences by broad menu of drink & foods, digital menu boards, free-wifi at any restaurant, new payment options, and drive-thru enhancements.
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In addition, as being the cost leader in the market, Tim Hortons should also strive for better product quality at the same or less expenses. Tim Hortons’ managers should review the ongoing strategy frequently and omit any obsolete elements. Also, they have to react adaptively to unexpected circumstances and willingly make important adjustments to the strategy.
3. Describe/apply the 3 tests of a winning strategy to Tim
In Canada, The coffee retail industry has developed in the previous five years. The franchises is major factor in any business to expand their business for future growth. Actually Starbucks coffee is not a franchises. So they are company owned stores. They offer a different types of flexible coffee, tea program and stores for rang of various markets, and Markets include healthcare, universities & colleges resorts & hotels and existing restaurant. They additionally can take into account qualified high volume or high traffic retail locations.
Tim Hortons is currently recognized as the largest fast food restaurant chain in Canada. It provides a variety of products that are appealing to a broad range of costumer choices and the prices are relatively attractive for most of the consumer range. They prices are priced low and that’s why they are often favored by people. The company’s product line consists of premium coffee, espresso-based hot and cold specialty drinks (including lattes, 3 cappuccinos and espresso shots, specialty teas, fruit smoothies), home-style soups, fresh sandwiches, wraps, hot breakfast sandwiches and fresh baked goods.
With Ron Joyce’s strategy, Tim Hortons expanded quickly in both geography and product selection. In 1981, it already had successfully opened almost 150 outlets in Canada, and became the leading chain in Canada. It even resulted in the major changes to the coffee and donut restaurant market in Canada. Tim Hortons thus confidently believed that the expanding strategy could fit well even in the US market, where the geographical distance was close and the culture seemed to be quite similar to that of Canada.
Tim Hortons as a brand has been around since the 1970’s and has etched its name into Canadian lore through its sheer popularity and the impact it has had on Canadian culture. Almost as synonymous with Canada has things like hockey, maple syrup, and poutine, Tim Hortons is a prominent feature of the Canadian identity. Also, Tim Hortons has found a way to integrate itself into many different aspects of the Canadian culture. Including, being a staple of many Canadian’s everyday lives, with Tim Hortons cup being omnipresent at hockey rinks, schools, and workplaces. It is crazy how a brand has taken over almost all sections of Canada, with even small towns of Northern parts of the country boasting multiple Tim Hortons.
The main goal of this Interview is to examine and observe real-life project in industry and gather information/data from experienced perspectives as well as gain a realistic understanding of business operation and Inventory management at Tim Horton's. By having face-to-face communication with the owner, we were able to carry out our analysis and observations effectively because the owner was available to answer questions and also provide further insight about his firm. Since the owner is the one that knows his company firm best and had all the necessary information and details of operations, he was invaluable in to us we got most of our data/information from him.
3.How these strategies are related the performance of these companies over time? Why? What is going on in terms of industry competition and markets that makes one strategy outperform the other at any point in time?
1. Create or describe a strategy for your firm, as operationalized by Collis and Rukstad. Be sure to be comprehensive and specific when separately describing your
There are many reasons behind when any organization fails to meet what is perceived as their CSR. These statements are called forward-looking statements, statements concerning management’s expectation. Tim Horton ‘s can fail if I. Expectation of company investors, securities analysts is not up to the mark. II. Same store sales growth targets, which are critical to achieving financial targets.
Tim Horton is Canadian multinational restaurant famous for its coffee and doughnuts. Inventory management focuses on directing, planning and controlling the stock which leads to business profitability. Inventory management lowers the cost of their goods sold and increase sales to make the business more profitable. Tim Horton works with three suppliers. Main company is the first supplier. It supplies all the hardware to its branches. Neilson is the second suppliers that supply all the milk products and third is the Sis co that provides 25 types of doughnuts, breads and muffin. Tim Horton uses just in time strategy that increases their efficiency which helps to reduce the unwanted goods that are already present (Kedar, 2014). Tim Horton is committed
The three generic strategies were identified by Porter (1985), who argues that in order to sustain
The five generic competitive strategies are low-cost provider, broad differentiation, focused low-cost, focused differentiation strategy, and best-cost provider strategy. According to the textbook, “a company’s competitive strategy deals exclusively with the specifics of management’s game plan for competing successfully” (Gamble, 93).
Kuzmicki, Jana F. “The Five Generic Competitive Strategies.” (2009) The McGraw-Hill Companies. Microsoft PowerPoint Presentation.
Chapter Five describes the five basic competitive strategy options – which of the five to employ is a company’s first and foremost choice in crafting overall strategy and beginning its quest for competitive advantage.
Porter’s generic strategies describe how a company attains competitive advantage across its chosen market scope. There are three generic strategies-cost leadership, differentiation and
The generic strategy allows the firm to react to the five forces better than their competitors (Worthington & Britton, 2006). According to Porter (1985), an organization can enjoy competitive advantage by focusing on the generic competitive strategies. The organization could enjoy competitive edge by either offering the product at low cost or differentiating the product from the competitors or by focusing on a specific market. Porter (1985) emphasized that the generic strategies should be at the centre of the strategic plans.