preview

Communication in Global Business

Best Essays

Communication in Global Business. The use of computers and the Internet in workplaces are becoming more pervasive and the functions performed using computers are dramatically increasing. The influence of technology will go beyond new equipment and faster communications, as work and skills will be redefined and reorganized. This will lead to paperless and people less offices. Companies understand the need to respond and adapt to the evolving use of technology by their customers, stakeholders and suppliers. Technology adoption typically occurs in an S-curve with exponential growth of technology adoption from ‘early adopters’. Not only is the diffusion of individual technologies exponential, but the rate of diffusion is accelerating and with each new technology release the ‘early adopters’ and ‘early majority’ move further to the left. It took more than 70 years for telephones to reach 50% household penetration, compared with 28 years for radio, and 10 for internet access. Following this trend, the rate of technology adoption should continue to accelerate so that each new technology outpaces the adoption of its predecessor. This is going to directly affect current type of office. The changing office is strongly influenced by the young new workforce (Generation Y). Generation Y’s expectations are being formed by the technologies they surround themselves with. They adapt their lifestyles to each new technological invention and they won’t accept that the brands they interact

Get Access