Case Study Prince Sport Inc. Essay

April 2003, marketing executives at Prince sports realized the importance of updating their website to increase more traffic, stay up to date with designs and ensure their users have a positive experience when visiting. Once these changes were made, through their website, princesports.com, they were able to communicate educational information including tennis tips, information about products and industry news. When first entering the site, a person can choose from tennis, prince squash, ektelon racquetball or viking athletics. Anyone interested in

Socially, what is working for Prince Sports is that the interest in the sport is increasing. As more and more people look to physical activities to improve their health, tennis is an affordable option. The social downside Prince Sports is facing is some of the preconceived notions regarding tennis. Some view tennis as being a challenge to learn and that is only a fad, where interest will fade and be replaced with the next newer fad. Two economic pluses for Prince Sports is the affordability when compared to other individual sports such as golf and the availability of public and club tennis courts. The economic downside is competition entering the market and recessionary spending may limit the ability to purchase more expensive tennis equipment. Technologically speaking, Prince Sports is very innovative when it comes to their equipment, the downside is that the average tennis enthusiast may not appreciate or understand the innovation and fail to make related purchases. Prince Sports, while an industry leader, faces competition from other equipment providers as well as other individual recreation sports, such as golf. The last environmental force facing Prince Sports is the regulatory impact. While Prince Sports works to protect their

In recent years there has been a dramatic growth in tennis participation in the United States. This growth has led to a larger market for the tennis industry to promote their products to and increasing research into how to appropriately market said products so that they can reach the maximum audience. With the increase in tennis participation, industry leaders like Prince Sports have used targeted marketing to address the needs of separate portions of the prospective market. As well as utilizing technological innovations and

Management is faced with many decisions when considering the environmental factors that affect marketing. This includes global economic interdependence, demographics, cultural differences, social responsibility, ethics, and technology. It is imperative for a company to understand how these factors can greatly affect the outcome of a company’s marketing plan.

I would also suggest that Prince Sports hold seminars on health benefits of playing tennis at schools or colleges to engage the younger consumers into playing tennis. Since tennis can be a lifetime sport playing tennis is not only a way to exercise but also a social activity that can help people get together and stay in touch with family and friends. All of these methods will help to reach recreational players and junior player, though by having a strong social media presence whether it is through Facebook or twitter will likely reach the younger players more effectively. I would suggest the possibility of Sponsorships of gyms, schools, clubs or tournaments as well as sponsoring junior members as this can help reach many different age groups and levels of players. Prince Sports also markets and designs their racquets to meet the needs of three distinct styles of players such as celebrity professionals, recreational players and juniors/children. In order for Prince Sports to reach the recreational players they will have to realize that not everyone is a pro at tennis and that everyone has a different swing. The company should create their products with this in mind and they should Demo their racquets and make sure that promotional material is places in stores where the recreational player is likely to shop; this can also pertain to the junior players as well. Since recreational players are typically older with a disposable income they can afford better racquets

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

One of the things that sticks out the most to me was the amount of time it took for Prince to realize its superior position in the niche market of tennis and other racket designated sports, I can’t grasp the idea that Prince was not already a major contender in the market. As the sports world is going through a makeover with sport phenoms seeking commercial backing, Prince has assured itself through social networking and sponsorship of young talented athletes is a way to snare young

a. What should the management of Sports Products Inc. pursue as its overriding goal? Why?

To become the Berean Christian School Athletic Director, there are plenty of skills that are required to perform the everyday duties and responsibilities of the position. None of these are more evident than both the management principles in Chapter Two and the financial principles of Chapter Four in the book Principles and Practice of Sport Management. It is important to remember that as the Berean Christian School Athletic Director there are plenty of roles that must be played to have a successful regime.

Altius was losing market share due to several reasons a few of which have been mentioned below:

This paper will cover the inside and out parts of Sports Marketing. Marketing is the management process through which merchandise and administrations move from idea to the client. It incorporates the coordination of four components called the 4P’s of marketing: distinguishing proof, determination and improvement of an item, determination of its value, choice of a circulation channel to achieve the client 's spot, and advancement and usage of a special methodology. Then again, Sport advertising is a subdivision of showcasing which centers both on the advancement of sports occasions and groups and additionally the advancement of different items and administrations through brandishing occasions and sport groups. It is an administration in

The same factors that enabled NIKE to grow at a surprising rate over the last several decades were also sources of serious problems for the company. NIKE was criticized for outsourcing in countries where low wages, poor working conditions, and violation of human rights were prevalent. Low level of public relations that NIKE has maintained tarnished its image. Abuses of its suppliers for example low wages in Indonesia, child labor in Pakistan, health and safety problems in Vietnam, and so on were also created major problems on the company.

The report is about Nike, regarding the case study. The report elaborates on the aspects including buyer behaviour, brand image, consumer decision making, and marketing research techniques applicable to Nike. 3.0 Introduction Nike is the worlds number one sports shoe company. In the US Nike dominates 35% (source: see appendices) of the sports shoe market and its products are sold in more than 140

The consumers in 21st century are very much brand conscious in whatever or wherever they purchase the products or services. The word brand comes out of the value of the products is higher among the existing products or the services (O’Reilly, 2011). The branding has unique feature which differentiate it from the other products and buyer of which also separates from the

Combine both market and technology drivers in their development processes to produce rather innovative new products.