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Better World Books Case Analysis

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Better World Books(BWB) is a company understands that business success is not only measured by its profit, for them people and the planet also matter. Therefore, BWB follows a triple bottom line model which allow to evaluate its performance better. The article states that the first pillar is the traditional economic value, which is measured through accounting and financial tools. The second pillar is the social commitment to the practices of the business to be promoted in the best interest of BWB’s shareholders. Lastly, the third pillar is its environmental commitment to creating a sustainable business. BWB aims to deliver and create value for its customers, employees, and shareholders. Currently, this is an efficient model for the company,

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