preview

Bank and Abbey

Better Essays

The case, ‘Santander Acquires Abbey: The Jack Project’, applies a general strategic management focus to an analysis of the ‘Jack Project’, the Spanish banking group’s IT centric project to acquire Abbey. The case focuses on Jose´ Marı´a Fuster, chief information officer (CIO) and his perspective in leveraging IT to integrate Abbey. The following issues are explored: (1) the value of IT; (2) the generation of synergies in M&A; and (3) the prioritisation of IT-related options comparing two different realities. At the end of the case, students will examine how Parteno´ n, Grupo Santander’s core IT system, leveraged this acquisition and made an impact on the bank’s long-term market position.

Keywords: IS strategy; IT architecture; merger …show more content…

Banesto served as a test-bed for new technology and a business model for GS’s pioneering
IT applications.
Analysts7 proclaimed that Parteno´n was ahead of its time in the banking world. It provided ‘a single customer view’ by integrating all information in a unique database: staff in any part of the business could easily access customer data from another division. This meant they could assess credit risks more efficiently, resulting in more efficient operations, more secure loan management, and greater commercial capacity. All of a customer’s relationships with the bank were automatically linked through a single view of customer data. The database showed a complete banking history: mortgages, deposits, cash management, cards, brokerage services, insurance products, and so on were linked and visible to employees. Staff in one part of the business could easily access customer information from other divisions.
This led to opportunities for cross-selling and up-selling and for much more accurate assessment of credit risks. Moreover,
Parteno´n provided fine detail regarding customer needs, facilitated customer segmentation, and enabled service provision through multiple channels.
In 2004, Banesto developed and launched Alhambra, a system that further automated front office applications
(Customer relationship management (CRM), portals, etc).
According

Get Access