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5. Composing Application Messages
When employers request a résumé, they expect the applicant to include an application message with the résumé submission. Whether sending your résumé through the mail or electronically, you should include an application message (otherwise known as a cover message or cover letter).
Application or cover messages are similar to
sales messages .
Points:
1 / 1
Close Explanation
Explanation:
Application and cover messages are similar to sales messages in purpose and structure. Cover messages are not the same as proposals. Although both documents are designed to persuade, the structures, formats, and purposes are quite different. Additionally, requests for proposals are not the same as cover messages. Refer to 13-5: Composing Application Messages.
Which is the most effective, unsolicited application message attention-getter?
Your company’s recent merger with competitor Webcore.com has the potential to increase your profitability threefold. However, you will need the expertise and experience to take full advantage of this opportunity and make your merger a success. Through my role as an integration and transition officer with Ace Corp., I gained the knowledge
base and experience necessary to make your merger with Webcore.com the ultimate in productivity
I would like you to review my application. I think that my skills could be used by your company at this point during its
merger with Webcore.com. Throughout my career, I have saved companies like yours. I can save yours, too
You have a great company that I have always loved and admired. Without further delay, I request that you review and consider my letter of application and résumé and consider me as a candidate for a position as a merger and acquisitions productivity specialist
Points:
1 / 1
Close Explanation
Explanation:
Begin application message attention-getters by identifying the job you seek, how you learned of the job, and how your qualifications fit the position. This information will provide immediate confirmation of your qualifications and prompt the reader to continue reading your letter.
Therefore, the best selection is “Your company’s recent merger with competitor Webcore.com has the potential to increase your profitability threefold. However, you will need the expertise and experience to take full advantage of this
opportunity and make your merger a success. Through my role as an integration and transition officer with Ace Corp., I
gained the knowledge base and experience necessary to make your merger with Webcore.com the ultimate in productivity.” The other two options are sender focused and vague. Begin your message with a receiver-focused approach when presenting your qualifications. Refer to 13-5: Composing Application Messages.
Read the selection providing evidence of qualifications from an application message, and then answer the question.
In my organizational behavior class, I learned the importance of goal setting and shared values. During my summer internship, I saw how these concepts impacted real-life situations.
What would make this excerpt more persuasive?
Check all that apply.
Avoid first-person pronouns and compound adjectives
Provide an example of the real-life situations and what was learned
Interpret how this knowledge and experience will benefit the employer
Points:
0.67 / 1
Close Explanation
Explanation:
This selection would be improved by providing an example of how the author saw the concepts applied. Additionally, interpreting how this experience will benefit the potential employer would help. Because this is a letter and not a résumé, the author does not need to avoid first-person pronouns or compound adjectives.
Be persuasive when presenting your qualifications by providing reasons and specific examples. Provide interpretation of experiences to illustrate for the reader how your skill set will transfer to the new position. Refer to 13-5: Composing Application Messages.
The close of any application message should encourage action. Which of these errors should be avoided in the action closing?
Expressing doubt through phrases such as “If you agree”
Indicating that you look forward to discussing your skills and experience and how they would benefit the potential employer
Expressing interest in an interview opportunity through phrases such as “I would appreciate the opportunity”
Points:
1 / 1
Close Explanation
Explanation:
The action closing of your application letter should avoid the following errors:
Setting a date:
“May I have an interview on June 3?”
Expressing doubt:
“I hope you will,” “Should you decide,” and so forth.
Sounding apologetic:
“I know you are busy,” “May I please take some of your time,” and so forth.
Sounding overconfident:
“I will call you next week to schedule the interview.”
Giving permission to call:
“You may call me at the following extension.”
Expressing interest in an interview opportunity through phrases such as “I would appreciate the opportunity” and indicating that you look forward to discussing how your skills would benefit the employer are both good to include in the action section. Refer to 13-5: Composing Application Messages.
Read the scenario about writing and polishing application messages, and then answer the two corresponding questions.
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