you wanted to hire someone for a job that demanded a high level of extroversion, and thus, you needed to construct a test that could differentiate a group of job applicants who were total strangers to you. You decide to ask an applicant if he or she agrees with the question, “I would enjoy chatting with a friend at a noisy bar.” If you were to show this question to an expert in test validation, 10 years ago, this person would immediately recognize this as a double barreled item and tell you to break this one item into two items, one about chatting with a friend and one about being in a noisy bar. The reason is that there may be people who may enjoy chatting with a friend, but who would not like to do this in a noisy bar, making the response ambiguous. If you were to ask that same expert about the same question today, however, you might get a different answer. What do you think?

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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This is a CASE STUDY not essay please hepl me with this. 

 

NEW TECHNOLOGY REIGNITES
DOUBLE-BARRELED DEBATE



 


            Imagine
you wanted to hire someone for a job that demanded a high level of
extroversion, and thus, you needed to construct a test that could differentiate
a group of job applicants who were total strangers to you. You decide to ask an
applicant if he or she agrees with the question, “I would enjoy chatting with a
friend at a noisy bar.” If you were to show this question to an expert in test
validation, 10 years ago, this person would immediately recognize this as a
double barreled item and tell you to break this one item into two items, one
about chatting with a friend and one about being in a noisy bar. The reason is
that there may be people who may enjoy chatting with a friend, but who would
not like to do this in a noisy bar, making the response ambiguous. If you were
to ask that same expert about the same question today, however, you might get a
different answer. What do you think?

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