You collected data via an online survey with the specific purpose of understanding what your customers thought of the design of your new line of wristwatches. What kind of data did you collect? Group of answer choices Secondary Archival Historical Primary Derived

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter6: Target Markets: Segmentation And Evaluation
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You collected data via an online survey with the specific purpose of understanding what your customers thought of the design of your new line of wristwatches. What kind of data did you collect?

Group of answer choices

Secondary

Archival

Historical

Primary

Derived

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