You are now working as a consultant for a major beverage manufacturer, which is an exciting opportunity. Be sure that your strategy for marketing includes a discussion and explanation of the activities that may be taken to increase the company's online exposure, and that this information is included in the plan. Make sure that all of the pages have undergone rigorous testing before the site goes live.

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
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You are now working as a consultant for a major beverage manufacturer, which is an exciting opportunity. Be sure that your strategy for marketing includes a discussion and explanation of the activities that may be taken to increase the company's online exposure, and that this information is included in the plan. Make sure that all of the pages have undergone rigorous testing before the site goes live.

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