Why is the correct identification of the measurement scale of the variables important in Business Research?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter6: Target Markets: Segmentation And Evaluation
Section: Chapter Questions
Problem 17DRQ: Under what conditions might a firm use multiple forecasting methods?
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Why is the correct identification of the measurement scale of the variables important in Business Research?

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