Why is measuring service quality a challenge?

MARKETING 2018
19th Edition
ISBN:9780357033753
Author:Pride
Publisher:Pride
Chapter1: An Overview Of Strategic Marketing
Section1.2: Dollar Shave Club: The Company For Men
Problem 2C
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Why is measuring service quality a challenge?
NOTE: This question has 2 answers, you should choose 2 answers NOT 1.
Select one or more:

a. Different customers may rate the service differently.

b. Service may have an impact on future quality of life (Ex:healthcare)

c. Customer satisfaction is determined by many intangible factors 

d. Customer satisfaction is determied mainly by price

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