Which one of the following options is not a “need discovery” process? a. Argue with prospect b. Establish buying motives c. Listen and get response d. Ask appropriate question

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Which one of the following options is not a “need discovery” process?
a.
Argue with prospect
b.
Establish buying motives
c.
Listen and get response
d.
Ask appropriate question
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