KETING ETHICS ⓇSavedWhich of the following is an example of a marketer exhibiting the ethical value of citizenship?Multiple ChoiceA firm that makes office prepackaged meals and sandwiches donates meals and sandwiches to homeless shelters in its community.A television advertisement that shows excited new members of the local fitness center reveals that "members" are paid actors.OAn adventure travel company makes sure to include people of different genders, races, and ages in its marketing campaign.A retail website has safeguards in place to protect the personal information of its customers.A maker of mountain bicycles honors its satisfaction and safety guarantee.

Marketing ethics are fundamental in determining a company's reputation, consumer trust, and overall…

Answered: Which of the following is an example of…

Practical Management Science

6th Edition

ISBN:9781337406659

Author:WINSTON, Wayne L.

Publisher:WINSTON, Wayne L.

Chapter2: Introduction To Spreadsheet Modeling

Section: Chapter Questions

Problem 20P: Julie James is opening a lemonade stand. She believes the fixed cost per week of running the stand...

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4) A shoe manufacturing company uses ads featuring the members of a rock music band with the hope that the band's fans will see them wearing the company's shoes and hence purchase the same brand of shoes. The shoe company believes that the band portrays the image of a ________to the band's fans. A) membership group B) reference group C) status symbol D) subculture E) lifestyle 5) A current trend involves rediscovering the benefits of home-cooked food and the use of organic ingredients. People are choosing to spend hours in the kitchen using only the freshest ingredients to cook healthy and nutritious meals. This change in ________ is one of the reasons for the increasing demand for organic ingredients. A) self-concept B) subculture C) lifestyle D) personality E) life-cycle 6) Snowy Mountains, a snowboard manufacturer in Japan, makes customized snowboards for snowboarding enthusiasts. The demand for snowboards peaks during the winter months. The company advertises more…
Select any one popular TV advertisement for any product/service that you find ethicallywrong/inappropriate/ offensive. Using any one ethical decision making model (threemodels covered in class during session1, chapter 2, or any other model) analyse andexplain the ethical issues involved and why they are wrong /inappropriate /offensive,from the perspective of any three relevant stakeholders eg consumers, company/brand,section of society involved or targeted eg women, children etc.
1. There are, of course, people of most lifestyle types in all European countries, but their numbers vary. Try to determine which lifestyles are the most common in some European countries that you know. 2. If you have access to foreign TV channels, try to compare the advertising in the ones from your own country with the foreign ones. Are the styles different? Are the predominant products different? Is the use of a certain style of advertisement for a certain type of product similar or dissimilar?
What are the ethical implications of the following interpretations? Reasonable dress codes can be enforced that permit religiously significant clothing and symbols. Specifics?
Why did Chinese customers and ethnic Chinese people across the globe responded so negatively to Dolce & Gabbana controversial video advertisement?
Select any one popular TV advertisement for any product/service that you find ethically wrong/inappropriate/offensive. Using any one ethical decision making model analyze and explain ethical issues involved and why they are wrong/inappropriate/offensive, from the perspective of any three relevant stakeholders eg consumers, company/brand, section of society involved or targeted eg. Women/children
Because lighter skin and skin whitening are popular in Thailand, is it wrong for marketers to offer and promote products that encourage this belief and behavior? Explain why or why not.
Explain all options. A manufacturer of outdoor mountain bikes decides it wants to attract performance-driven young mates who adopt a healthy and adventurous lifestyle. It represents the company's. Multiple choice Segmentation variable Target market Marketing mix Advertising mix Product concept
Which research technique provides insights into how ads work at a general cultural level? Myth analysis Content analysis Political analysis Historical analysis
Evaluate the role of celebrities in marketing and identify the implications for marketers and consumers. Support your essay with appropriate examples.
Pick two different environmental segments fromTable 3–1. Find one advertisement you think isparticularly appropriate or effective for each.Copy or describe each ad and justify its selection
2. A company's commitment to environmentally-friendly business practices, socialresponsibility, and giving back to the local community are among the most importantattributes and have significant impact on individual buying behavior. Seventy percent (70%)of Generation Xers (ages 35-54) and 54% of millennials (ages 18-34) are likely to stopshopping at a company that supports an issue they disagree with compared to 37% of babyboomers (ages 55+). By keeping in mind the above view point;a. Do you think Corporate Social Responsibility affects the consumers purchasingdecision?b. Companies' Commitment to Social Responsibility Influences Buying DecisionsMore Than Price?c. What do consumer think that price is among the most important attributes of acompany compared to environmentally-friendly business practices, socialresponsibility and giving back to the local community.

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