Q: Explain Departmentalization by product.
A: Product- A product is an item provided for sale. It can be an item or a service. A product might be…
Q: Provide some examples of ways in which service procedures might be improved.
A: Customer service has developed multi-folds as the industry has changed so much that now the…
Q: Discuss four (4) major sources of attitude formation with the aid of examples.
A: Attitude is described as a more or less consistent collection of predispositions of thought,…
Q: Why is it necessary to define advertising objectives?
A: An advertising is the marketing of the product, brands, or the service to a target audience in…
Q: Develop an appropriate business mission statement
A: The mission statement of all companies is designed keeping in mind what vision the company has set…
Q: What is meant by an organization?
A: Organizations are all the time more reliant on social learning to deliver attractive e-learning…
Q: Explain why implementation, evaluation, and control of the marketing plan are necessary
A: Marketing control is the monitoring of already proposed plans and adjusting those plans as needed.…
Q: What are the advantages of using native advertising over traditional digital advertising?
A: Paid ads in the affirmative adverts. However, it works slightly differently than paid ads. Native…
Q: Describe the elements of the marketing mix
A: Marketing depicts the actions of a company comprising purchasing, selling, pricing, distributing,…
Q: Identify the role of religion in global conflict and global peace. Give particular examples.
A: The role of religion in global conflict and peace is very complicated and complex since it has a lot…
Q: List the characteristics of products that have inelastic demand, and give several examples of such…
A: In economics, demand refers to a customer's desire to purchase goods and services as well as their…
Q: What are the primary purposes of personal selling?
A: Personal selling is the task in which business and customers meet in person or over telephone for…
Q: How might competitors respond?
A: Competition refers to the substitute products available in the market for a specific item. Every…
Q: Preferences of Business Travelers
A: Business Travel is typically involved with Business activities which defines travelers as people…
Q: Describe the components of a situation analysis
A: In strategic management, situation analysis is a broadly the set of methods which is used by…
Q: Describe the use of customer relationship management in the selling process
A: Customer Relationship Management is essentially the relationship between the supplier and the…
Q: Question 16 List the six reasons consumers shop and but online. Name a reason some may be hesitant.…
A: Marketing processes in areas related to brand and product information dissemination. It is the…
Q: Explain the four steps in Developing a CRM Strategy.
A: CRM means Customer Relationship Management, and this strategy is planned to grow sales by keeping…
Q: Explain what marketing channels and channel intermediaries are, and describe their functions and…
A: Marketing refers to the activities undertaken by the companies to promote their products or services…
Q: Discuss the effectiveness of non-price forms of competition such as, (i) advertising and (ii)…
A: Non-price competition strategies allow a company to differentiate its products or services based on…
Q: Identify the steps of the personal selling process. Must a salesperson include all these steps when…
A: Marketing is one of the ways in which promotions or marketing communications are used by…
Q: Discuss the creative decisions in developing an advertising campaign
A: Recognizing the benefits of a product means finding out what the buyer needs and not only just…
Q: How do buying personas help marketers appeal to larger audiences? Provide an example.
A: Ans. Introduction Buyer personas address your optimal customer. They can incorporate data focuses…
Q: Summarize why price is important to the marketing mix
A: Price is one of the most important and crucial element of marketing mix. It is fourth element of…
Q: What is the risk of failure? Is the company willing to take the risk?
A: Risk is always there in even the smallest decisions that companies take. Risks are seen as a very…
Q: How can Salesforce.com prevent customers from switching to competing services?
A: Salesforce is typically more than only a CRM tool. It combines all your client data in a solitary,…
Q: What is the difference between institutional and product advertising?
A: Advertising as suggested deals with development of commercials that would be broadcasted in various…
Q: When online encyclopedias were first introduced to the market, sales of hard copy encyclopedias…
A: Porter's Five Forces is a framework for examining a firm's competitive landscape. Competitive…
Q: Classify consumer products
A: Consumer is known as individuals who are involved in buying of goods and services in the market.…
Q: Why might digital marketing be considered separate from the rest of the promotion mix?
A: Digital marketing refers to the use of digital channels for marketing communication, such as…
Q: How does one perceive the service operations from the perspective of open systems?
A: An open system is a system, or a collection of pieces that create a whole, that interacts with its…
Q: Define marketing research and explain its importance to marketing decision making
A: Research demonstrates authentic inputs to already existing knowledge and data and it is a procedure…
Q: Successful teams have strong leaders and the importance of this role is evident in all categories of…
A: Ans. Introduction Creating and executing events is a specialty that takes insight and meticulousness…
Q: Why is consumption patterns becoming similar worldwide? What are the strategic implications of this…
A: Because of global marketplaces, consumption patterns are becoming more similar around the world.…
Q: what does the coffee shop business segmented focus strafegy?
A: Every market has different groups of customers for their products and each customer groups share…
Q: Discuss the importance of global marketing
A: Global marketing is the strategy which is performed in various countries by collaborating…
Q: One of the following statements is NOT always true about Marketing Plans. Select one: a. Good…
A: A marketing strategy is a written document that outlines the steps that must be taken to attain one…
Q: Describe sales promotion.
A: Promotions are a class of sales improvement methods that aim at enhancing sales in the short run.…
Q: What major issues or questions should management consider when developing a training program for the…
A: A training program is essentially an action or set of activities that involves attending one or more…
Q: Discuss eight major decisions in sales force management
A: The sales force is denoted as people in the organization who have specified the responsibility to…
Q: Research this Tourism New Trends and Products topics: "PERSONALIZATION AND CUSTOMIZATION EXPERIENCE"
A: Personalized and customized marketing is also considered direct marketing as it consists of…
Q: One of the following statements is NOT true. Select one: a. MARKET DEVELOPMENT involves new…
A: Above question is answered below:
Q: Malkan Inn is a chain of hotels in the UK. It is the largest hotel brand in the UK, having around…
A: Mobile Analytics helps to capture the important and accurate data from the app, identify the active…
Q: What is the markup approach to pricing?
A: Cost plus price is also known as markup price. It is a pricing method where the fixed percentage is…
Q: Review trade sales promotion methods.
A: Sales promotion is an important promotional tool that improves individual selling and advertising…
Q: In terms of pricing principles, why do rental companies often display the retail price alongside the…
A: Pricing is the decision where executives of the business is involved to identify and set worth of…
Q: What is the first step of the communication process a.sender b.encoding, c.message, d.channel
A: A two-way process in which a message is transmitted among two or more people in the form of…
Q: List and understand the different types of retailers
A: Retailers are said to stores which are selling smaller quantities of goods to its customers along…
Q: Why is marketing as important for not-for-profit organizations as profit-driven ones?
A: Marketing is like the very tool of the business operations to communicate their offering to the…
Q: Objects with distinct shapes, colours, or patterns that are associated with the brand are called…
A: Attributes are the differentiators that come in different shapes and sizes. The brand helps create…
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