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- •Evaluate current real estate Web sites. How do they perform these functions online? •Outline alternative real estate sales models, such as the seller working directly with the buyer. •Explain the role of perceived risk in purchasing a home under an e-business model.example for old media? and the weakness in them?Q 1. What are the major steps in developing effective communications? Q 2. What is an integrated marketing communications program?
- Q.No.2: How is your assessment of companies like Facebook that gather information about your browsing patterns? What benefits and drawback does this pose for consumers? If you were a business owner, what sorts of information would you gather on your customers and how might you utilize it?With a suitable example, describe how advancements in technology have increased the need for integrated marketing communication systems?Explain and discuss the evolution of email marketing. According to Sachdev (2024), email marketing is generally useful for increasing sales, conversions, and ensuring customers are associated with the brand. Based on the author Raj Sachdev's analogy of email marketing, describe and discuss the four (4) objectives listed below of email marketing. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. 4 objectives: 1. Increased Brand Awareness 2. Gain traffic, leads, sales, and conversions 3. Enhance retention and loyalty 4. Increase brand image and reputation
- 1- Discuss two major changes in the publishing industry generated by the Internet and EC technologies. Why are these changes important? 2- E-mail advertisement is very popular. What are benefits of using e-mail to advertise?B. In a rapidly evolving digital landscape, how can a company effectively integrate traditional and digital marketing channels to ensure a cohesive and impactful marketing communication strategy?Please answer the following points in paragraph format regarding ebooks exchange as the subject
- Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. Develop the link between internet and E-commerce also explains the positive and negative aspects.User generated contentIn recent years, technological development has created the opportunity for us consumers to become co-creators to an increasing extent in the media landscape through what is called user-generated content (UGC). Select one or more options: Platforms for social media today are mainly dependent on UGC UGC has created opportunities for other types of business models to emerge. To reach the media noise of today, UGC must be professionally done.The article Coca-Cola & Content-Based Marketing Strategy available at https://medium.com/touchstorm/coca-cola-content-based-marketing-strategy-ae9d561e46cb discusses the content marketing strategy of Coca Cola, of which one core element is that of storytelling. In your own words, what is storytelling? Describe and critique at least one example of a company or brand that uses (or has used) storytelling as part of its e-marketing plan.