PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.

PIZZA MIA: Aggressive "On the Dot" Campaign Pizza Mia promises to give the next pizza for free if its delivery cannot be met within 30 minutes from the time the order was taken. This is in line with its "no more late" promo. The said campaign generated an 18% increase in delivery since it started the promotion in 2007. The promo has raised a lot of questions -- Will deliveries be made in time? Will the product arrive in a satisfactory condition? -- All of these issues must be monitored by the company to ensure customer satisfaction. What is certain about this offering is the buying motivation it puts on the household segments.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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