Mr.Salim uses only Apple company products for his personal use and never buy any other brand. This is example of____ a. Generic goal b. Non generic goal c. None d. Specific goal
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- Explain the importance of the marketing mix (4ps) and how should the companies manage this to success.1a)Jackery Explorer 1000 Portable Power Station How does this product satisfy consumer needs? (Highlight one answer) It satisfies Functional needs It satisfies Psychological needs It satisfies both types of needs It satisfies neither type of need Explain your answer: 1b) Based on what you learned about this product, describe the B2C marketing mix. Product: Price: Place: Promotion: 1c) Consider Home Depot as a B2B customer (retailer) for this product. Describe Jackery’s B2B marketing mix. If any of the 4Ps are different than the B2C marketing mix, explain how and why. Product: Price: Place: Promotion:State the management commitment and the objective of the HACCP plan [Scope, Product description (set yogurt) and intended use]
- Q)Marketing strategy alone can make the success of any product the core competencies of business can develop” Is this true? Explain with example. (Subject name: strategic marketing planning) note: i need non plagerised and relevant answer only thanksThe marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. Questions 1. Provide a discussion on the 4P’s of the marketing mix for a product of your choice. 2. Determine the market segmentation for the product discussed in question 1 above.7. Mary really loves perfume. She spends lot of time researching different brands, types, where the ingredients come from, and prices. What sort of involvement is this? a) Shopping b) Situational c) Enduring d) Product
- Among the identified 7P's of marketing, which are the most appropriate marketing mix in a sari sari store business and why. Justify your answer by citing examplesTable: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7% a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few % b. What are the vital factors or vital contributors to the problem? c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?Task 10The subject of MarketingMark the statement or statements below that are correct: According to Baines et al __________ Select one or more options: Is pricing of the organization's products primarily a task for other functions at the company than the one that works with marketing, such as. the company's finance function Is marketing synonymous with sales If the development of new products is something that marketers should not get involved in, it is a task that other functions at the company do better Is communication and advertising marketers most important task Marketing is about creating value for customers, society and stakeholders Should one sometimes try to deceive the consumer
- What is meant by 4P’s in marketing? Explain with examples. Take any brand (preferably local for which you have good knowledge) and write down it’s 4P’s after analysis.1) Criteria for choosing brand elements are........... Select one: O a. All the options O b. Protectability O c. Likability O d. Transferability 2) Consumers offer their .............. and loyalty with the clear understanding that the brand will behave in certain ways and give them consistent product performance and appropriate pricing, promotion and distribution programs Select one: O a. Support O b. Trading O c. Trust O d. EfficiencyMake BeatBox beverage company marketing program as a below instruction. * This is the section in which you can finally explain what you feel the company should do with the product.This is to show that you have learned the marketing concepts and that you can apply them to a marketedproduct, service or idea.Make sure you provide examples of the 4P’s in each of the sections above.Make sure you address issue of how and what should done if possible. Indicate the activities that will have tobe undertaken in order to execute the strategies (4P’s).Product – features, idea behind the product, brand name, packaging, service warranty. E.g. Rolaids soft chewsare convenient, fast-acting medicine, in a roll, easy to chew and carry.Price – list price, discounts, allowances, credit terms, payment, top pricing in category vs. moderate price vs.lowest price. If you do not think pricing should change, you would provide current pricing information andrecommend that the current pricing strategy should be…