Answered: Many of the fast food chains from the…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Many of the fast food chains from the United States are entering markets in Middle Easterncountries. In the U.S., breakfast items are very popular and are responsible for a majority of the profitfrom sales, primarily from drive-in customers. It is such success that led to many of the fast foodchains’decisions to enter Middle Eastern countries. However, what these fast food chainsencountered upon market entry was the low demand for breakfast items. Firstly, due to hot and sunnyweather conditions, people tend to sleep late and wake up late. Secondly, they do not eat burgers, andsausage or bacon is prohibited. Explain why these facts were not discovered by marketing researchand reflected in the marketing decisions

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