Introducing new ways of being and challenging old ways occurs in which stage of Lewin's change model? Group of answer choices Unfreeze Refreeze Move Feedback Change

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Introducing new ways of being and challenging old ways occurs in which stage of Lewin's change model?

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