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Identify the type/s of online shopper your online store will apeal to. Explain your reasoning.
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- Discuss the relationship among retail outlets aspart of omni-channel shopping.How is store choice affected by the perceived risk ofa purchase?What in-store characteristics could traditional retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a. Perfume b. Ice cream c. Coffee after a meal e. B12 drinkable shots f. Motor oil d. Flowers from a supermarket
- Research has shown that many consumers use the Internet to investigate purchases before actually buying, which is often done in a physical storefront. What implication does this have for online merchants? What can they do to entice more online buying, rather than pure research?Who shops online? Are the characteristics ofonline shoppers changing?What are the differences on how the consumer behave in buying online as compared to the conventional physical store.
- Define the concept of shopper marketing and explain why it has grown in prominence?1. Give three marketing opportunities for: a) Virtual Experience b) Online Shopping c) Contactless PaymentsHow much time do you spend browsing versus buying when you shop online for merchandise? How much timedo you spend browsing versus buying when you shop in a merchandise store? Explain your responses.