IBM found that just 35% of the 585 mobile app developers and managers polled were successful in meeting their project's budget, timeline, and goals. Does FIMC's rapid deployment of mobile apps present a threat?
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IBM found that just 35% of the 585 mobile app developers and managers polled were successful in meeting their project's budget, timeline, and goals. Does FIMC's rapid deployment of mobile apps present a threat?
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- What makes Pinterest think Google is its greatest competitor? Why does Pinterest give the mobile platform such a high priority when developing new features and products?Why does Pinterest consider Google to be its main rival?Can you explain why Pinterest is putting so much effort into developing mobile-friendly features and apps?2. Explain how Facebook, Twitter and Instagram can represent a major threat or opportunity for a certain company.
- What are your thoughts on whether or not Facebook and other social media platforms should provide law enforcement access to user accounts in order to conduct investigations? Why would one pose such a question, and what does one hope to achieve by doing so? What are your opinions on whether or not social media companies like Facebook should provide law enforcement agencies access to their users' accounts in order to facilitate investigations? Why would you even ask such a pointless question?Why does Pinterest consider Google to be their greatest competitor? Pinterest prioritizes the mobile platform while creating new features and products.Apple’s App Tracking Transparency (ATT). Meta represents Zuckerberg’s strategic pivot to create an operating system for the emerging metaverse. The repercussions of not having control over an operating system became painfully apparent when Apple introduced changes to how apps can collect data about users’ mobile activity on iPhones. Apple’s ATT initiative decreases Facebook’s advertising effectiveness because its limits its ability to micro-target ads to iPhone users. As a result, companies shifted their digital ad spending to Google and Amazon. Apple’s changes to enhance user privacy cost Meta more than $10 billion in revenue per year. Given the zero marginal cost of placing online ads, this $10 billion translates directly into lost profits—an amount equal to 25% of Meta’s total profits. Competition from TikTok. Meta competes for people’s time because its business model is based on user engagement to serve targeted ads. Mark Zuckerberg views TikTok as the most potent competitor…
- Why does Pinterest consider Google to be its biggest competitor?Why does Pinterest prioritize mobile platforms for its new features and products?What would be several of Apple’s goals for the iShirt social media campaign? Please include measurable goals supported by credible resources.To promote their hair salon on social media, Taylor and Leonty invited their followers and clients to post photos of their own hair and nail designs. Rachel, the owner of a competing salon, hired a professional photographer to shoot photos of her salon's best-looking clients just after they'd had their hair and nails done, which she then posted on social media. Which social media strategy do you think was more successful, and why? Rachel's because her social media posts looked more professional. Rachel's because her posts made potential clients believe they could look as good as the models. Taylor and Leonty's because they invited their clients to participate in generating content. Taylor and Leonty's because they provided problem-solving information.
- How should Facebook respond to the 2014 research situation? How could an earlier response have helped the company avoid the 2018 controversies and keep the trust of its users?Watch the following Video link and read the summery of the video:https://www.viddler.com/embed/a0a0a318Video Summary: In 2008, McDonald’s noted changes in its customers' attitudes toward fast food. The company adapted its marketing mix accordingly, developing a messaging program around a set of “proof points” emphasizing the freshness and quality of ingredients used. The video explains the elements of the program.The company has moved on to other initiatives since this video was made, based on other changes in the marketing environment. This means that students won’t be able to see this initiative in action, but it still serves as a useful teaching example. 1: What changes in the marketing environment led McDonald’s to launch its “What We’re Made Of” initiative?2: The video refers to a “360 campaign” used by McDonald’s to convey its message. What does this mean? Give some examples of the components of the campaign.Create a communication plan for a rewards and recognition program for a cosmetics company. You can be as creative as you want as long as they are realistic. Fill up the following: Project Name, overall project objective, communication goal, communication tool/ channel, audience
