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How can a company determine whether to use a pull or push strategy for a particular product?
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- should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.A: What are the other companies that sell latex glove product? B:What are the marketing strategies that they use?Discuss how targeting works for a particular product or brand. Give one example.
- A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.Is there a clear product concept, and will such a product satisfy the market?Using a differentiated marketing strategy, a company is likely to design a product and a marketing program that will appeal to the largest number of buyers. true or false?
- When is a business most likely to adjust the marketing mix of a product? If costs change If customer needs change If management changes If Price changesWhat are the advantages and disadvantages of attempting to reposition a product in the mind of customers ?Think of three car brands or specific models. How are theseproducts positioned in your mind? What terms do you use to describe them?