Good branding gives a business several benefits, including establishing a positive reputation and creating an attractive image for customers. Careful brand management seeks to make the product or services attractive to the target audience and/or relevant to them. Brands should reflect more than mere differences between the cost of the product and the selling price. They should represent, to the customer, the sum of all the desirable qualities of a product. To give that we indicate a label which is the carrier of information about the product. The attached label offers information to clients to support their purchasing decision or to help enhance the experience of using the product. In my view, many products in the technology, food and beverage or tobacco industry, such as cigarette products, may often have a negative / bad impact on the lifestyle or health of consumers. What do you think is the reason why customers are still purchasing a product that they all know has a negative impact on their lifestyle or health? Should we regard this as part of a successful branding or labeling? Why or why not?

Good branding gives a business several benefits, including establishing a positive reputation and creating an attractive image for customers. Careful brand management seeks to make the product or services attractive to the target audience and/or relevant to them. Brands should reflect more than mere differences between the cost of the product and the selling price. They should represent, to the customer, the sum of all the desirable qualities of a product. To give that we indicate a label which is the carrier of information about the product. The attached label offers information to clients to support their purchasing decision or to help enhance the experience of using the product. In my view, many products in the technology, food and beverage or tobacco industry, such as cigarette products, may often have a negative / bad impact on the lifestyle or health of consumers. What do you think is the reason why customers are still purchasing a product that they all know has a negative impact on their lifestyle or health? Should we regard this as part of a successful branding or labeling? Why or why not?

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter18: Personal Selling And Sales Promotion

Section: Chapter Questions

Problem 1SC

See similar textbooks

Similar questions

When a brand selects an athlete endorser, it should make sure O The athlete has rich set of useful and relevant associations for the brand The athlete is well known to improve awareness, image, and responses for the brand O The athlete is not endorsing multiple brands O A and B O A, B, and C
What is the definition of a brand name? A) A brand is an identifying mark for products or services. B) a description of a product used to identify it to customs officials C) a package of legal rights protecting a company's interest in a product’s name or logo D)the official legal designation of a product's manufacturer or producer
According to the text, establishing a brand is important because consumers often like to identify with the companies that they support and to the products that they purchase. O True O False
You are a brand! To manage any brand effectively, you must carefully be in touch with what you think about your brand and what your consumers think of your brand. Understanding how the brand is perceived internally and externally is critical to building and managing a strong brand. Each student will develop and present their unique brand. The objective of this assignment is for you to practice using brand-building concepts in developing a brand that you should not only know extremely well but be well-versed enough to explain the brand, its features, values, challenges,and future growth – YOU
The well-known brand UPS (United Parcel Service) would most likely be classified as A.suggestive. B. arbitrary. C.generic. D.fanciful. e.descriptive.
Product placement is a form of advertising in which a company’s products and name are intentionally positioned in motion pictures, television programs, radio broadcasts, and the like to increase brand awreness. Product placement can take many forms: verbal mentions in dialogue; actual use by a character; or visual displays (for instance, a company logo on a vehicle or billboard). Develop a theoretical framework on this issue, based on a review of the current literature. This framework should include: a specification and definition of an appropriate dependent variable; a conceptual model that describes the relationships between the dependent variable, at least one independent variable, and either a moderating or a mediating variable; a theory on why you would expect these relationships to exist; an appropriate number of testable hypotheses.
When diverse products belonging to same category are manufactured by a company but have different brand names are called a. Store brand b. Family brand c. Individual brand d. Family brand
True or false Packaging adds beauty and appeal to the processed food?
What are the advantages and disadvantages of marketing a meatless burger under the Impossible brand
Choose the correct Which of the following constitutes the fruit of successful marketing represented in enabling the buyer to use the product in exchange for paying its value? a) Product b) pricing c) selling d) Distribution
The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions. (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)
Identify a company that has used unique and innovative packaging for its products. Describe how the packaging achieves the following goals: Identifies the brand Conveys descriptive and persuasive information Facilitate product transportation Protection Storage Aid consumption Describe the use of color and how color enhances the packaging